Entrepreneurs in China

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Daxue Talks transcript #74: Do email newsletters work in China? If not, what does?
15Jul

Daxue Talks transcript #74: Do email newsletters work in China? If not, what does?

Find here Daxue Talks episode 74. In this episode, Aurelien Rigart, Vice President and partner at IT Consultis, discusses channels that can replace email newsletters in China and explains what is behind the distribution of SMS. Full transcript below: Hello everyone, I’m Aurelien Rigart I’m the co-founder and Vice President of IT Consultis, I’m from […]

Daxue Talks 74: Marketing in China: Alternatives to email newsletters
15Jul

Daxue Talks 74: Marketing in China: Alternatives to email newsletters

In this China business vlog, Aurelien Rigart, Vice President and partner at IT Consultis, tells us how marketing in China is done in a time when people are under time constraints. Find out how WeChat and other solutions are used in place of email newsletters. Jump to questions: 1:06: We know that email Newsletters are […]

Daxue Talks transcript #73: Development of 5G and software in China
15Jul

Daxue Talks transcript #73: Development of 5G and software in China

Software in China Find here Daxue Talks episode 73. Aurelien Rigart, Vice President and partner at IT Consultis, answers our questions regarding the development of the 5G in China and discusses the differences between developing software in China and in the rest of the world. Full transcript below: Hello everyone, I’m Aurelien Rigart I’m the […]

Daxue Talks 73: China as a tech powerhouse: 5G, software development, and programming languages
15Jul

Daxue Talks 73: China as a tech powerhouse: 5G, software development, and programming languages

China as a tech powerhouse How is tech development in China different from the rest of the world? How is 5G revolutionizing the user experience in China? In this episode, Aurelien Rigart, an expert in helping brands with digital transformation initiatives, tells us all about the software development landscape in China. Jump to questions: 0:54: […]

Daxue Talks transcript #72: Driving online traffic: Mini-programs, native app, and AI in China
15Jul

Daxue Talks transcript #72: Driving online traffic: Mini-programs, native app, and AI in China

Find here Daxue Talks episode 72. In this episode, Aurelien Rigart, Vice President and partner at IT Consultis, explains the different features and functions of mini-programs and the differences with a native app. The focus of this interview is to dive deep into driving online traffic in China. Full transcript below: Hello everyone, I’m Aurelien […]

Daxue Talks 72: Comparing WeChat mini-programs and brand’s native app
15Jul

Daxue Talks 72: Comparing WeChat mini-programs and brand’s native app

WeChat mini-programs In this China business vlog, we ask Aurelien Rigart, an expert in helping brands with digital transformation initiatives, about WeChat mini-programs and how it distinguishes from the isolated, native app. He also touches upon how AI, live streaming, and 5G in the future play a role when it comes to user experience. Jump […]

Daxue Talks transcript #71: How are chatbots used in mini-programs in China?
15Jul

Daxue Talks transcript #71: How are chatbots used in mini-programs in China?

Find here Daxue Talks episode 71. In this episode, Aurelien Rigart, Vice President and partner at IT Consultis, discusses the usage of chatbots for mini-programs and the mistake that companies do when developing a website in China. Full transcript below: Hello everyone, I’m Aurelien Rigart I’m the co-founder and Vice President of IT Consultis, I’m […]

Daxue Talks 71: Operating chatbots in China: Implementation, limitations, and mistakes
15Jul

Daxue Talks 71: Operating chatbots in China: Implementation, limitations, and mistakes

Our guest Aurelien Rigart, Vice President and partner at IT Consultis, tells us the details of implementing operating chatbots in China. He also touches upon private traffic and CRM when it comes to segmenting users. Jump to questions: 0:54: How do you implement chatbots on your mini-program, website, or platforms like Taobao or JD? 3:22: […]

Daxue Talks transcript #70: Key components of private traffic in building a brand’s ecosystem in China
15Jul

Daxue Talks transcript #70: Key components of private traffic in building a brand’s ecosystem in China

Find here Daxue Talks episode 70. In this interview, Aurelien Rigart shares his expertise on the coding of mini-programs in China and tells us more about the key components of private traffic in China. Full transcript below: Hello everyone, I’m Aurelien Rigart I’m the co-founder and Vice President of IT Consultis, I’m from France. I’ve been in […]

Daxue Talks 70: Private traffic in China: how is it set up?
15Jul

Daxue Talks 70: Private traffic in China: how is it set up?

Our guest Aurelien Rigart, Vice President and partner at IT Consultis, shares his expertise on the building blocks of private traffic in China. He covers how this marketing strategy affects retail, building a WeChat ecosystem, and incorporating KOL. Jump to questions: 0:56: What are the different components of private traffic? What is used to create […]

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Daxue Consulting is a China-based market research and strategy agency. Created on the campus of Beijing Daxue in 2009, Daxue Consulting has strong roots on Chinese market but also an international vision and team. Daxue Consulting now has offices in Beijing and Shanghai and its team is composed of local and overseas-educated Chinese and China-educated foreign project managers.





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The monthly report will allow you to keep track of the most important upcoming events about China around the world, as well as not to miss useful articles and reports. While the weekly newspaper will talk about the daily business cases of China, important local events and news.
Daxue Consulting is one of the most active sources of information on the Chinese market. Our newsletter delivers information on the Chinese market as well as the innovative data-collection methods. We also post daily on Western and Chinese social media up-to-date articles on various markets in China and we have been regularly quoted in many media such as The Financial Times, The Wall-Street Journal, South China Morning Post or China Daily. Our team leverages a multiple-methodology approach in order to provide the most tailored knowledge to our clients. We especially auction traditional methodologies as well as technology-driven tools.

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  • Daxue Consulting Beijing, Dongzhong Jie #40, Beijing, China 北京东城区东中街40号元嘉国际A座726室
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