China Paradigm 120: Paving the way for bakeries to enter and grow in China

bakeries in China

Bakeries in China Matthieu David interviews Pierre Gilson, founder and chef at Stoneground Consulting. When it comes to the bakery & pastry industry there is definitely a paradigm in the context of the Chinese market. While westerners consume baked goods and pastries on a daily basis, Chinese consumers enjoy them on relatively special occasions. Pierre […]

China Paradigm 119: Building a leading marketing automation software in WeChat’s ecosystem

marketing automation software

Matthieu David interviews Kai Hong, Chairman and Partner at JINGdigital. Customer Relationship Management is part of the day-to-day life of any company that needs to understand its customers better and in turn offer better services or products. JINGdigital is using is a marketing automation software and has been successfully serving 100+ global Fortune 1000 companies […]

China Paradigm transcript #100: Behind the scenes of a B2B sales network in China

sales network in China

Find here the full transcript of China paradigm episode 100. Learn more about Liang Sun’s story in China as the founder of Generate, a B2B sales network in China, and his experience managing a sales consultancy. Find all the details and additional links below. Full transcript below: Welcome to China Paradigm, a show powered by […]

China Paradigm 114: Bridging Chinese suppliers, brands and consumers to make sustainability core product feature

sustainability in China

Matthieu David interviews Hong Zheng Founder of Adventi Communication and GREENEXT. Founded in 2004 Adventi Communication was engaged in communications for luxury fashion brands, helping international labels develop marketing strategies in China. Throughout the company’s years of activity, the theme of sustainable fashion has become a center of focus and that’s why the GREEBEXT project […]

Daxue Talks transcript #75: China’s digital transformation and CRM players

crm players in China

Find here Daxue Talks episode 75. In this episode, Aurelien Rigart, Vice President and partner at IT Consultis, discusses the CRM landscape and CRM players in China as a result of digital transformation. What are the main requests during and after the COVID-19 lockdown? In early 2019, when we did an interview with you, you […]

Daxue Talks 75: Digital transformation and the CRM landscape in China

digital transformation in China

0:54: What are the main requests during and after the COVID-19 lockdown? 2:58: In early 2019, when we did an interview with you, you said that the keyword for 2019 would be ‘omnichannel.’ How does it look like for the first quarter of 2020? 6:27: In the West, we see that CRM companies like Salesforce […]

Daxue Talks transcript #74: Do email newsletters work in China? If not, what does?

email newsletters in China

Find here Daxue Talks episode 74. In this episode, Aurelien Rigart, Vice President and partner at IT Consultis, discusses channels that can replace email newsletters in China and explains what is behind the distribution of SMS. We know that email Newsletters are not effective in China. Which channel can replace newsletters? You mentioned SMS solutions […]