Daxue Talks 74: Marketing in China: Alternatives to email newsletters

marketing in China

1:06: We know that email Newsletters are not effective in China. Which channel can replace newsletters? 2:56: You mentioned SMS solutions several times. What kind of software do you use in China to distribute SMS easily and to connect them to your platform? Daxue Talks is a show powered by daxue consulting, a china-based strategic market research company […]

Daxue Talks transcript #73: Development of 5G and software in China

software development

Find here Daxue Talks episode 73. Aurelien Rigart, Vice President and partner at IT Consultis, answers our questions regarding the development of the 5G in China and discusses the differences between developing software in China and in the rest of the world. Have clients ever asked you to develop on the Huawei OS? How is […]

Daxue Talks 72: Comparing WeChat mini-programs and brand’s native app

brand native app in China

0:54: What features and functions can be developed through mini-programs? Can we develop a chatbot, a mini-game, a payment system, a shop, a face recognition, or CR? Also, what can and cannot be implemented through a mini-program? 3:02: What features are usable with a native app that you cannot find in a mini-program? 5:36: What […]

Daxue Talks transcript #71: How are chatbots used in mini-programs in China?

chatbots in china

Find here Daxue Talks episode 71. In this episode, Aurelien Rigart, Vice President and partner at IT Consultis, discusses the usage of chatbots for mini-programs and the mistake that companies do when developing a website in China. How do you implement chatbots on your mini-program, website, or platforms like Taobao or JD? What software is […]

Daxue Talks 70: Private traffic in China: how is it set up?

set up private traffic in China

Jump to questions: 0:56: What are the different components of private traffic? What is used to create private traffic in China besides your own website and WeChat? 2:58: What frameworks exist to develop mini-programs and WeChat? Is there something like WordPress for mini-programs? Are there some building blocks you can assemble or do you have […]