Daxue Talks 11: How to enter China’s online FMCG market in 2019?
Enter China’s online FMCG market The next guest on Daxue Talks is a Russian expert in developing foreign markets, Igor Temirov. In this China business vlog, we unveil the recipe for a successful entry into the Chinese FMCG market, what to expect and what to be prepared for. Jump to the questions: 0:31 What are […]
Daxue Talks 10: Pros of setting up a company in Hangzhou over Shanghai
setting up a company in Hangzhou over Shanghai The next guest on Daxue Talks is a Russian expert in developing foreign markets, Igor Temirov. In this China business vlog, we clarify all the benefits of setting up a company outside of 1-tier cities but not far from them. Specifically, this case is about Hangzhou over […]
Daxue Talks 9: Leverage Douyin to reach gen Z
Leverage Douyin Fabian Ouwehand, Douyin expert and entrepreneur in China gives us the most recent information on the Chinese digital giant, Douyin (called Tik-Tok in the West). In this China business vlog, we discuss how to use Douyin for marketing purposes and especially how to work with Chinese influencers, KOLs on Douyin. Jump to the […]
Daxue Talks 8: 5 minutes to understand Douyin marketing
Douyin marketing Fabian Ouwehand, Douyin expert and entrepreneur in China, gives us the most recent information on the Chinese digital giant, Douyin (called Tik-Tok in the West). In 5 minutes, find a clear presentation, Douyin’s 2019 figures and key insights to understand how the APP works. Jump to the questions: 0:40 What is Douyin? 0:55 […]
China Paradigm 82: Going from digital agency to SaaS business in China with Daphne Tuijn
In this episode of China Paradigm, we learn about Daphne Tuiijn‘s entrepreneurial story starting WebshopinChina.com – a full-service China e-commerce agency with offices in Shanghai and Amsterdam. Chaoly is a cloud-based data platform, based on the latest technologies that integrate your data together with big data sources from major Chinese platforms. Daphne Tuijn discusses her […]
Podcast transcript #64: Explore Chinese macro investment environment with an experienced serial entrepreneur
Find here the China Paradigm episode 64. Learn more about Geoffrey Handley’s story in China, Chinese macro investment environment, investment principles of Chinese founders and much more. David Matthieu: Hello everyone, I’m Matthieu David the founder of daxue consulting & its podcast China Paradigm. And today I am with someone I’ve been very impressed by […]
Podcast transcript #63: Technologies are changing the approach to business: AI-driven branding in China
Find here the China Paradigm episode 63. Learn more about Clare Cheng’s story in China and the evolution of branding in China. Matthieu David: Hello, everyone. I’m Matthieu David, the founder of Daxue Consulting, a market research company based in China and podcast China Paradigm. Today I’m with Clare Cheng, the co-founder of three different […]
Podcast Transcript #62: A creative agency with a focus on food and beverage branding in China
Find here the China Paradigm 62. If you work in the F&B industry in China, then this episode will probably be useful to you as we will discuss all the main opportunities and challenges of food and beverage branding in China. Matthieu David: Hello everyone. I am Matthieu David, the founder of Daxue Consulting, a […]
Podcast transcript #60: The best advice you can hear about leveraging Douyin for marketing
Find here the China paradigm episode 60. Learn more about Fabian Ouwehand’s personal story in China and get the insightful pieces of advice about leveraging Douyin for marketing. Matthieu David: Hello, everyone. I’m Matthieu David, the founder of Daxue Consulting, a strategic market research company in China and this is the China paradigm podcast. Today […]
Podcast transcript #61: How telemedicine in China affects various health projects
Find here the China paradigm episode 61. Learn more about Stephane Muller-Margot’s life in China and find out fast and useful facts about telemedicine in China, healthcare projects in China as well as technology projects in China. MATTHIEU DAVID: Hi everyone. I am Matthieu David, the founder of Daxue Consulting and its podcast, China Paradigm. […]
China Paradigm 81: Making global sourcing in China social and reliable with Milad Nouri
In this episode of China Paradigm, Matthieu David interviews Milad Nouri, Co-founder and CEO of YOOSourcing. In this China business podcast, we learn about his company, a collaborative and decentralized solution for global sourcing. It combines the power of trusted social networks with audited and verified transactional data to bring a comprehensive global sourcing solution […]
Podcast transcript #59: Unique Beijing-centric design apparel company in China
Find here the China paradigm episode 59. Learn more about Dominic Johnson’s story creating a design apparel company in China and find all the details and additional links below. Full transcript below: Mathieu David: Hello everyone I am Matthieu David, the founder of Daxue Consulting, a strategic marketing research company in China and its podcast […]