Download our Chinese F&B brands’ secrets to success
The food and beverage sector in China is continuing to develop and upgrade. China’s food market size was 114.3 billion RMB in 2019, while the beverage market size was 57.9 billion RMB. China’s increased health awareness drives sales for categories like milk and nuts, while snack, soft drink and instant meal brands aim to improve their ingredients and decrease sugar and calories, and use higher quality ingredients.
This China food and beverage market report was created in partnership with Double V. Consulting.
In our Chinese F&B brands report we analyze the market strategies of:
- Genki Forest
- Hey Tea
- Coffee Pls
- Ramen Talk
Marketing strategies employed by these Chinese F&B brands include
- Private traffic, which is funneling consumer traffic to platforms where brands have more control over the messages and data, such as WeChat groups.
- Live-streaming, including collaborations with KOLs such as Li Jiaqi.
- KOL and KOC marketing, through live-streaming and social media posts
- Co-branding with IP from a variety of industries, including TCM brands following the COVID-19 pandemic.
- Using the 0-sugar, 0-calorie marketing message to appeal to health oriented consumers
- Continuously developing new flavors and sensory experiences for consumers.
Important stats for China’s F&B market
- New-style tea is still incredibly lucrative. The number of new style tea retail stores and market size are both increasing steadily. By the end of 2020, the number new style tea consumers reached 340 million and is still growing. By the end of 2021, the figure is estimated to reach 365 million
- According to a survey of KEEP consumers, 69% consumers have changed diet habits due to COVID-19
- The same survey showed 60% consumers prefer less oil than before COVID-19, and 22% consumers begun to reduce sugar intake
- Fruit and milk are considered the healthiest foods by Chinese, with over 90% of consumers surveyed saying they believe these food items are healthy.
For in-depth ad-hoc China market research in the F&B industry, don’t hesitate to reach our project team at dx@daxueconsulting.com
See the full report on rising Chinese F&B brands below
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