In this China business vlog, we interviewed Olivier Vérot from Gentleman Marketing Agency (GMA) to understand better the ROI of Chinese platforms and to discuss brand image and the key business partners for fashion brands in China.
Jump to questions:
- 0:00 Introduction
- 0:34 Based on different platforms, what kind of ROIs are there for fashion brands?
- 4:21 What are the key partners you need to consider when you want to introduce a fashion brand online in China?
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