Navigating the winds of change: China’s fashion industry experiences unprecedented growth

China’s fashion industry is currently experiencing an era of unprecedented change and growth. In the “State of Fashion 2023” report, a joint effort by BoF and McKinsey, it is projected that the global fashion market will slow down in 2023 due to macroeconomic and geopolitical factors, including rising inflation, supply chain pressures, and political tensions. […]

Balabala: the leading brand in China’s children’s wear market

Founded in 2002, Balabala (巴拉巴拉) is a Chinese brand producing clothes and accessories for children from 0 to 14 years old. It is part of the Semir Group, one of the top 5 apparel groups in China by market share. The brand has gained increasing popularity recently and is now the number-one brand in the […]

Sustainability in the global fashion industry: luxury brands take action in China

The trillion-dollar fashion industry is quickly expanding, but its environmental impact is becoming a growing concern. It is estimated that the fashion segment contributes to 10% of the global carbon emissions annually, which is more than all international flights and naval transport put together. With the tendency of buying new garments and keeping up with […]

Neiwai: Empowering women with comfortable lingerie & loungewear

Neiwai is a Chinese lingerie and loungewear brand that was launched in 2012 with the aim of creating apparel that frees wearers’ bodies and minds. Starting as an online retailer, the brand has grown into a well-established brand offering a full range of leisurewear lines. This lingerie brand has over 140 stores covering more than […]

Li Ning in China: leveraging national confidence to win young Chinese consumers

Li Ning is a Chinese sportswear company founded in 1990 by the Chinese “prince of gymnastics” Li Ning (李宁). In recent years, the brand has seen its sales skyrocket and its patriotic designs gain popularity, especially among new generations. The enhanced Chinese nationalism combined with the surge of the sports market following the COVID-19 pandemic […]