Plant-powered health: How wellness movements and consumer education are driving the protein market in China
The protein market in China is expected to grow from USD 2.76 billion in 2025 to 2.96 billion in 2026. The market is forecasted to reach USD 4.22 billion in 2031 with 7.8% CAGR between 2026 and 2031. According to the Food and Agriculture Organization of the United Nations, Chinese people have been eating 7 […]
The dual-track brewing strategy: Peet’s Coffee in China’s calculated gamble
Compared to other international coffee giants, Peet’s Coffee entered the Chinese market relatively late, establishing its first international flagship in Shanghai in 2017. Despite this late arrival, the brand experienced rapid and robust growth. In 2024, Peet’s Coffee in China achieved a 23.8% increase in organic sales, driving its parent company’s global revenue to 8.837 […]
The dual trajectory of China’s bakery industry: Hyper-specialization vs. nationwide scale
China’s bakery industry is characterized by extreme competition and diversity, exemplified by a massive disparity in pricing strategies. In cosmopolitan hubs like Shanghai, consumers frequently wait hours and spend upwards of RMB 100 for artisanal, specialized toast. Conversely, on dominant e-commerce platforms like Taobao, top-selling items offer 1kg of toast for just RMB 15. This […]
South Korea’s cake market shaped by iced Americano culture and special occasions
South Korea’s cake market reflects broader shifts in consumer behavior, where desserts are increasingly shaped by emotional value, seasonal demand, and lifestyle alignment rather than taste alone. From winter-driven premium purchases to different flavor preferences and cross-industry collaborations, cakes have become a platform for both commercial innovation and cultural expression. Read our Korea F&B industry […]
South Korea’s chocolate market: Evolving consumer preferences, premiumization, and the rise of global brands
South Korea’s chocolate market is considered mid-sized, influenced by the country’s declining birth rate and the growing trend toward healthier eating habits. Despite these challenges, the market has shown steady growth in recent years, driven by the launch of new products that align with evolving consumer needs and a shift away from mass-produced, sugar-heavy chocolates […]
How a price war reshaped China’s food delivery empire
China’s food delivery market size reached RMB 1.64 trillion (USD 229 billion) in 2024 and is projected to reach RMB 1.96 trillion in 2027. As of June 2024, the active users of online food delivery services in China amounted to 553 million, accounting for 50.3% of China’s internet user population. This secures China as the […]
China’s tea market: new-style innovation, youth-driven growth, and premiumization
China’s tea market has a long history, with exports dating back to the Northern and Southern Dynasties. Today, China stands as the largest tea market globally, serving as both the biggest consumer and producer of tea. In 2024, domestic tea sales in China reached 2.4 million tons, accounting for around 69% of the country’s total […]
The new Korean drinking culture: More low-alcohol drinks and hangover cures
The Korean drinking culture is changing, with young consumers moving away from traditional beer and soju centered gatherings toward lighter, fruitier, and more accessible beverages that better align with their health-conscious lifestyles. This shift is encouraging alcohol brands to develop low-alcohol, zero-sugar options and adopt marketing strategies that resonate with younger audiences. Read our Korea […]
How emerging-tier city consumers drive growth in China’s coffee market
Despite having only truly begun in the 1980s, China’s coffee market has expanded rapidly over the course of the past two decades, thanks to a combination of government investment and a shift in consumer behavior. Coffee is no longer a drink for the “elites” or for white-collar workers, but a daily lifestyle beverage increasingly integrated […]
Beyond mooncakes: How are China’s moon festival gifts changing
The Moon Festival, also known as the Mid-Autumn Festival, is one of China’s most cherished traditions. Celebrated on the 15th day of the eighth month in the lunar calendar, it revolves around the legend of Chang’e, the Moon Goddess, and her companion, the Jade Rabbit. Families reunite to admire the full moon, exchange gifts, and […]
China’s spirits market: DIY mixology and pre-mixed drinks on the rise
The spirit market is growing in China, and mixology has become a trend that’s been popular on social media platforms. The revenue of alcohol sold in supermarkets and convenience stores in China amounts to USD 205.7 billion as of July 2025, compared to the alcohol revenue generated in restaurants and bars, which is USD 119.2 […]
China’s yogurt market: a billion-dollar opportunity for brands
Despite most Chinese people’s lactose intolerance, China’s yogurt market is set to increase in the coming years. Yogurt is more attractive to Chinese consumers than any other milk product. This is because 90% of Chinese people have allergic reactions to dairy products, and yogurt breaks down a large portion of lactose during fermentation. As the […]