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4 steps for future-proofing for malls in China

In 2023, China’s retail landscape saw the inauguration of 400 new shopping centers, reflecting a persistent expansion despite previous growth deceleration. Presently, there are about 7,000 shopping malls in China and forecasts suggest a resurgence in the mall market, with an anticipated market size of RMB 1.9 trillion by 2025. However, challenges persist amidst this […]

Nitori in China: struggling between affordability and quality amid consumer evolution

nitori in china

NITORI (宜得利), also known as “Japanese IKEA”, has maintained a remarkable 35-year streak rising sales and profits since the 1987 fiscal year. While navigating challenges like Japan’s economic bubble and industry competition, the Japanese furniture brand transformed from a workshop into a multinational giant. However, its foray into the Chinese market has seen a more […]

Unveiling the global perspective of Chinese small kitchen appliances

The market of small kitchen appliances in China is expected to generate around USD 29.56 billion (RMB 210.86 billion) in revenue in 2023. The market is anticipated to further grow by a CAGR of 4.24% from 2023 to 2027. It can be encompass any electrical kitchen devices that are not too big to move, such […]

Traditional retailers grapple with the rise of premium supermarkets in China

premium supermarkets in china

Chinese supermarkets are undergoing a shift towards providing premium shopping experiences. Formerly recognized for affordability and practicality, they now prioritize elevated customer interactions. This includes a careful curation of products to cater to the preferences of affluent Chinese consumers, offering a diverse selection of imported goods and specialty products tailored to local tastes. Download our […]

A guidebook for Chinese brands tapping into Western shopping festivals

Chinese brands looking to join global shopping festivals like Black Friday, Boxing Day, and Cyber Monday have strengths such as being cost-effective, having large production capabilities, and being efficient. They face challenges like being perceived as lower quality and, carrying the “Made in China” label, they struggle to stand out against the competition. To do […]

China Guochao Marketing Report

Download our report on Guochao marketing in China Guochao (literally “national trend”) refers to the increase in consumer favoritism towards Chinese brands, designs, and culture. Guochao consumers embrace Chinese cultural designs and products made in China. To learn more about China’s Guochao trend, we conducted in-depth interviews with Chinese gen-z from all over the country. […]

Chinese F&B brands’ secrets to success report

Download our Chinese F&B brands’ secrets to success The food and beverage sector in China is continuing to develop and upgrade. China’s food market size was 114.3 billion RMB in 2019, while the beverage market size was 57.9 billion RMB. China’s increased health awareness drives sales for categories like milk and nuts, while snack, soft […]

The Silver Economy in China: Consumption trends of China’s aging population

pensions in china

What is the state of China’s silver economy? Often referred to as the seniors’ Market, the Silver Economy in China covers all products and services intended for people aged 60 and older. As stated in its name, the Silver Economy is not only a ”market”  but also functions as an “economy”. Senior citizens in China […]

The Programmatic Advertising Ecosystem in China

China's programmatic advertising

What is Programmatic Advertising? Programmatic advertising is buying digital advertising space automatically, with computers using data to decide which ads to buy and how much to pay for them. The programmatic advertising economy has experienced five key development nodes which embraces room for future growth. Download our report on the programmatic advertising ecosystem in China […]