Daxue Talks 9: Leverage Douyin to reach gen Z

November 6, 2019
Chinese influencers, Daxue Talks, Digital in China, Douyin, douyin kols, Fabian Ouwehand, Gen Z in China, influencer marketing in China, KOL in China, KOL marketing, modern digital opportunities, Social media in China, Tik Tok, tik tok in China, Tiktok, tiktok marketing

Leverage Douyin

Fabian Ouwehand, Douyin expert and entrepreneur in China gives us the most recent information on the Chinese digital giant, Douyin (called Tik-Tok in the West). In this China business vlog, we discuss how to use Douyin for marketing purposes and especially how to work with Chinese influencers, KOLs on Douyin.

ACCESS THE TRANSCRIPT OF THIS EPISODE

Jump to the questions:

0:25 What is unique of KOLs on Douyin compared to other platforms?
1:41 Which KOLs are the most followed today on Douyin?
2:57 Are there any foreign KOLs who are successful on Douyin? Who are they? Are their videos in English or Chinese?
4:02 How brands can leverage Douyin? Are KOLs the only way?

Daxue Talks is a show powered by Daxue Consulting, a china-based strategic market research company founded in 2010! With Daxue Talks, you will stay up to date with all the latest business updates in China.

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