The Chinese eBook market: The average Chinese e-book user reads 9.1 books a year, here is what they are reading
Chinese eBook market is thriving. According to the 2021 China Digital Reading Report published by China Audio-video and Digital Publishing Association, the population of Chinese digital reading users in 2020 has reached 494 million, which was an increase of 5.56% over 2019. The digital reading industry market size was RMB35.16 billion, boasting an increase of […]
Daxue Talks 9: Leverage Douyin to reach gen Z
Leverage Douyin Fabian Ouwehand, Douyin expert and entrepreneur in China gives us the most recent information on the Chinese digital giant, Douyin (called Tik-Tok in the West). In this China business vlog, we discuss how to use Douyin for marketing purposes and especially how to work with Chinese influencers, KOLs on Douyin. Jump to the […]
How China’s digital landscape shapes the thriving luxury footwear market
The luxury footwear market in China reaps the benefits of the overall luxury industry’s success As an important category in luxury, the footwear market in China is closely associated with the performance of the overall China luxury market. Despite some slowdown in previous years, the luxury market in China still appears to be very prominent […]