Shimi Azar brought Spotad to China, a platform that simplifies mobile marketing. In this episode of China Paradigm, we learn about Shimi’s entrepreneurial story that started as a one-semester study abroad in Beijing and became an 8-year journey in China. Additionally, we get insight into programmatic advertising in China, tips and what to avoid.
Highlights of this episode include:
- Understanding demand-side platform, supply-side platform, and programmatic advertising
- How ad platforms target users
- Differences in China and the West in advertising
- What is the minimum budget of programmatic advertising
- How to ensure the creative content is good enough, including a story with Uber as a client
- Difference between programmatic and prescriptive advertising
China paradigm is a China business podcast sponsored by Daxue Consulting where we interview successful entrepreneurs about their businesses in China. You can access all available episodes from the China paradigm Youtube page.
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