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Superfood in China: A Diet Revolution

Superfood in China: A Diet Revolution

About the Author


Over his many years spent in China working at Daxue Consulting, Thibaud has been providing market analysis and adapting market research methodologies to the Chinese market. He previously worked for 4 years in France, working in the field of marketing and within marketing research firm Nielsen. Thibaud has been collecting experiences supporting market entry of B2C, B2B and public institutions in China and his expertise has been quoted in The Wall Street Journal, Forbes, China Daily, South China Morning Post, and others.

Comments (1)

Carolin Henselmann - September 7, 2017

Dear Laurence,

I am doing a research for my university in the area of the popularity and the rising demand of superfood in China.

In your article, you have mentioned a study in which consumers in developing countries are willing to pay a higher price for healthy food than developed countries. Is there any possibility for me to have access to that study or any other sources you have used for your article?

Thank you very much for all of this information and for your help if possible 🙂

With kind regards,


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