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The ultimate guide to navigate the Chinese digital marketing ecosystem


The incredible popularity of instant messaging and online shopping in China, along with the adoption of smartphones, has greatly helped China in becoming the largest social network and e-commerce market. As of 2021, it is estimated that the total social network users and digital buyers in China reached 987.3 million and 824.5 million respectively. Behind […]

Holographic communication in China: The future of offline advertising

Holographic communication in China

Holographic communication in China is increasingly common for museums, exhibition halls, theme parks and, what is important, for advertising.  To see the new advertising in China you don’t even need to wear any special glasses, as it is becoming a part of our life. The cost of holographic advertising varies according to different characteristics. The […]

Jissbon releases the first Chinese condom ad from the female perspective

Chinese condom ad

On the eve of 520, Jissbon, a condom and sexual health products company, launched a Chinese condom ad #用你的极肤爱我 (Love Me with Your SKYN) on various channels through its official accounts. This campaign is the sharpest ad tackling condoms recently. Most importantly, it is told from the female perspective. Jissbon is a Chinese subsidiary of […]

China Paradigm 121: Advertising in China with transparency and precise targeting

Advertising in China

In this episode of China Paradigm, we interview Jie Zhang, a serial entrepreneur with a strong tech background and founder at a software as a service (SaaS) platform that makes advertising in China easier for foreign brands. The differences between advertising in China and the West are staggering when it comes to how the […]

Daxue Talks 7: Online advertising retargeting in China

Online advertising retargeting in China

Online advertising retargeting in China The second guest of the Daxue Talks show is Olivier Vérot, the founder of the Gentleman Marketing Agency (GMA). In 5 minutes, find answers on five different questions about how to do ad retargeting on the Chinese internet. Jump to the questions: 0:23 Talking about Alimama and retargeting, is it retargeting from Tmall […]

China’s New Advertising Law: harsher measures to curb the unregulated advertising industry in China | Daxue Consulting

new advertising law China

What you should about the advertising industry in China China’s new advertising law In recent years, the advertising industry in China faced many problems caused by fraudulent advertisements. According to the former Chinese State Administration of Industry and Commerce (SAIC)—which after a general reshuffling of the national regulatory bodies in 2018 was integrated in the […]

China Paradigm 70: Selling health supplements in China, a promising market

health supplements in China

In this episode of China Paradigm, Laurent Cibot, CEO of Imported Health Supplements Division at OMEY Group, speaks with Matthieu David-Experton about selling health supplements in China. In this China business vlog, Laurent talks about what does he do in the health care industry and his experience in dealing with industry regulations. He also mentioned […]

The Programmatic Advertising Ecosystem in China

China's programmatic advertising

What is Programmatic Advertising? Programmatic advertising is buying digital advertising space automatically, with computers using data to decide which ads to buy and how much to pay for them. The programmatic advertising economy has experienced five key development nodes which embraces room for future growth. Download our report on the programmatic advertising ecosystem in China […]

Podcast transcript #37: Rising ad tech in China is completely reshaping the industry

ad tech in China

Find here the full  China paradigm episode 37. Learn more about Shimi Azar’s story and ad tech in China and find all the details and additional links below. Full transcript below: Matthieu David: Hello, everyone. I’m Matthieu David, the founder of Daxue Consulting and its China marketing podcast, China Paradigm. Today I’m with Shimi Azar, […]