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China’s food & beverage industry white paper

The shifting dynamics of Chinese dietary habits reflect a complex blend of socio-economic and cultural influences. With rising prosperity and heightened health awareness, consumers are increasingly valuing quality and freshness in their food choices, driving a trend toward premiumization. This shift extends to beverages, where the burgeoning popularity of healthier options and the coffee craze […]

China’s spirits market: baijiu reigns despite growing demand of foreign spirits

Throughout the country’s history, alcohol has been part of the Chinese culture, life, art, and philosophy. The spirits market in China is the leading sector in the beverage industry, boasting approximately RMB 1.1 trillion worth of revenue as of July 2023. Being such a huge part of the Chinese economy, the spirits market also represents […]

The alcohol market in China is making a comeback

alcoholic beverage market in China

In 2011 China introduced the new law for punishing drunk drivers, the growth rate of overall alcohol market in China consumption lowered. Faced with stricter drunk driving testing and more severe punishments were there to be accidents, people intentionally choose not to drink alcoholic drinks before driving. However as people adapt to the laws, and […]

[Podcast] China Paradigm 41: How to start a trendy wine chain in China

wine chain in China

Matthieu David interviews Claudia Masueger, who started the friendly, casual and fun wine chain in China, CHEERS Wine. With new stores opening up all over China, we learn the strategy behind the startup, how does Claudia experience so much success in a market that is not known to be welcoming to wine? Highlights of this […]

Fizzling out: How to keep Chinese imports of Champagne bubbling

 To know more about the Champagne Industry in China, contact us at When champagne was originally introduced to the Chinese market in 2006, it grew at a gradual pace. Imports increased from 300 000 bottles in the first year to 1 300 000 bottles by 2012 making the country the 12th largest export market […]

China market entry: Interview with Bob Louison

Bob Louison started his career as a bartender in Paris, but gained fame in London. Working in the best night clubs in Paris and Ibiza, he became one of the most famous modern mixologists and bartenders because of his great cocktail recipes and his talents in the art of “flaring”. In 2008, Bob opened “Spirit It,” a company that […]