China’s spirits market: despite the great demand of foreign spirits, baijiu remains the most popular alcoholic drink in the country
China is a country with a millenarian tradition in brewing and consuming alcohol, which can be traced back to 9,000 years ago. Already in 7,500-7,000 BCE, the first alcoholic drink in China was brewed by mixing rice, grapes, honey, and hawthorn fruits. During all the country’s history, alcohol has touched all the aspects of the […]
A legend of craftmanship: WULIANGYE shares intangible culture heritage stories in its new campaign
On November 6th, WULIANGYE, one of the most famous Chinese Baijiu brands, released a poster of its collaborative campaign. As a sponsor of the Forbidden City (紫禁城 in Chinese), WULIANGYE invited Chinese traditional skills inheritors (which are individuals who learn traditional skills and crafts to keep them alive) to exhibit the Intangible Culture Heritages (ICH), […]
China’s beer market is the fastest growing in the world
Beer occupies an important position in the alcoholic beverage industry, and China is the world’s largest producer of beer. According to Statista, China produced 341.11 million hectolitres of beer in 2020, around 1.6 times more than the United States. There were 346 beer enterprises in China in 2020, reaching 146.894 billion CNY in sales revenue, […]
Chinese wine market 2.0: how COVID-19 and politics have reshaped the landscape
The Chinese wine market is expected to double in size in the coming decade, despite the major setback caused by the global pandemic. The total imports of bottled wine have seen a stable growth since 2006, from 2.25m nine-litre cases to 50.5m in 2019. Data from Vinexpo reveals the imported wine market in China has […]
The alcohol market in China is making a comeback
In 2011 China introduced the new law for punishing drunk drivers, the growth rate of overall alcohol market in China consumption lowered. Faced with stricter drunk driving testing and more severe punishments were there to be accidents, people intentionally choose not to drink alcoholic drinks before driving. However as people adapt to the laws, and […]
[Podcast] China Paradigm 41: How to start a trendy wine chain in China
Matthieu David interviews Claudia Masueger, who started the friendly, casual and fun wine chain in China, CHEERS Wine. With new stores opening up all over China, we learn the strategy behind the startup, how does Claudia experience so much success in a market that is not known to be welcoming to wine? Highlights of this […]
Fizzling out: How to keep Chinese imports of Champagne bubbling
To know more about the Champagne Industry in China, contact us at dx@daxueconsulting.com When champagne was originally introduced to the Chinese market in 2006, it grew at a gradual pace. Imports increased from 300 000 bottles in the first year to 1 300 000 bottles by 2012 making the country the 12th largest export market […]
China market entry: Interview with Bob Louison
Bob Louison started his career as a bartender in Paris, but gained fame in London. Working in the best night clubs in Paris and Ibiza, he became one of the most famous modern mixologists and bartenders because of his great cocktail recipes and his talents in the art of “flaring”. In 2008, Bob opened “Spirit It,” a company that […]