China’s spirits market: baijiu reigns despite growing demand of foreign spirits
Throughout the country’s history, alcohol has been part of the Chinese culture, life, art, and philosophy. The spirits market in China is the leading sector in the beverage industry, boasting approximately RMB 1.1 trillion worth of revenue as of July 2023. Being such a huge part of the Chinese economy, the spirits market also represents […]
How health-conscious consumers are transforming the Chinese beverage market
The beverage industry in China is booming, thanks to the recovery of social events like parties and wedding banquets after the pandemic. The market grew to 1.25 trillion RMB (182 billion USD) in 2022 and produced 183.3 million tons in 2021. The most popular beverages in China in 2022 were packaged drinking water, carbonated beverages, […]
“土” is in: How a beverage brand makes corny rural-style advertising cool again
Starting with a viral popularity of its corny theme song, MXBC (Mi Xue Bing Cheng 蜜雪冰城), a beverage brand known for its cheap drinks, became a phenomenal hit among Chinese Gen Z in 2021. MXBC infused a brainwashing jingle and catchy lyrics into their theme song, triggering a wave of parodies and short videos on […]
Perrier x Murakami’s flowery designed sparkling water takes the world by storm
For the first time in history, Takashi Murakami has partnered with a French brand from the F&B industry – “Perrier” (巴黎水). Perrier is a carbonated soft drink with zero sugar and vitamin C (explore our articles about the soft drinks market in China and China’s beverage industry.) At the end of 2020, the Perrier brand […]
What the success of bubble tea in China reveals about Chinese consumers
With more than 140.5 billion RMB of annual sales made by milk tea shops in 2019, the success of bubble tea in China is well proven. If you are lost among all the new entrants to the market, the latest innovations and the dynamics of the sector, this article retraces the history of bubble tea […]
Podcast transcript #41: Selling wine in China in an unconventional way
Find here the full China paradigm episode 41. Learn more about Claudia Masueger’s story in selling wine in China and find all the details and additional links below. Full transcript below: Matthieu David: Hello everyone. I am Matthieu David the founder of Daxue consulting and its China marketing podcast, China Paradigm. Today I am with Claudia Masueger, the founder […]
American entrepreneur competing in the healthy tea market in China: China Paradigm transcript #27 with Martin Papp from Papp’s tea
This transcript is based on our interview with Martin Papp. Martin has been active in the healthy tea market in China for more than 5 years. He has been developing his beverage company since 2014. PAPP’S TEA is headquartered in Beijing. They sells their healthy tea drinks through private channels but also through Wagas and […]
[Podcast] China Paradigm 41: How to start a trendy wine chain in China
Matthieu David interviews Claudia Masueger, who started the friendly, casual and fun wine chain in China, CHEERS Wine. With new stores opening up all over China, we learn the strategy behind the startup, how does Claudia experience so much success in a market that is not known to be welcoming to wine? Highlights of this […]
[Podcast] China Paradigm #27: How to succeed in China’s tea market while starting from scratch
China Paradigm interviews Martin Papp, CEO and founder of PAPP’S TEA, a contemporary tea brand based in Beijing dedicated to be THE premium tea brand for healthy trendsetting lifestyles. With products ranging from loose leaf tea leaves and bags, to kombucha, Martin Papp has found that China was lacking a fun tea brand. Martin started […]
Beverage market research: Mineral water industry in China
Chinese people used to get groundwater from the pump, but nowadays, most people drink boiled tap water. Sometimes consumers also buy mineral water, distilled water or purified water. With the growing demand for bottled water, so many water producers are active in the water industry with specific market strategies and distribution channels. Thus, water becomes […]
Booming of Detox Drinks in China: A Shifting Strategy
To know more about the Detox Drinks in China, contact us at dx@daxueconsulting.com Booming of Detox Drinks in China: Companies are shifting their strategy to meet the increasing demand According to market research conducted by Daxue Consulting, the Chinese are one of the world’s most health conscious people. This is likely because food scandals occur […]