Daxue Talks 23: How to drive agile innovation in China?
Max Peiro, Daxue Talks’ new guest talks with us about brands’ in-house tech capability in China. As the founder and CEO of Re-Hub, a retail innovation platform based in Shanghai, Peiro brought his expertise about how to combine an in-house tech team and external collaborations to drive agile innovation in China. ACCESS THE TRANSCRIPT OF […]
Daxue Talks transcript #21: What do discounts mean for Chinese consumers?
Find here the Daxue Talks episode 21. Learn from Igor Temirov, an expert in pricing strategies, how to protect your margins while engaging customers with discounts in China. Full transcript below: Igor Temirov: Yes, good morning. My name is Igor Temirov. I am an expert in developing foreign markets and for the last 5 years, I’ve […]
Daxue Talks transcript #20: How to offer discounts in China
Find here the Daxue Talks episode 20. Learn from Igor Temirov, an expert in pricing strategies, how to protect your margins while engaging customers with discounts in China. Full transcript below: Igor Temirov: Yes, good morning. My name is Igor Temirov. I am an expert in developing foreign markets and for the last 5 years, I […]
Podcast transcript #80: Discover how a social platform for collaborative product development is disrupting the production industry in China and in the entire world
Find here the China Paradigm 80 and learn more about the disruption of the production industry in China and in the world, through the story of Wikifactory, a social platform for collaborative product development which has built a strong and wide online community for the production industry. Full transcript below: Matthieu David: Hello everyone. This […]
Podcast transcript #79: Connect customers with entertainment in China through a socialized approach
Find here the China paradigm 79. Today we are going to talk about a community-oriented ticket platform in China and the innovative way it connects customers with entertainment in China. Matthieu David: Hello everyone. I am Matthieu David, the founder of Daxue Consulting and its podcast China Paradigm. Today I am with Greig Charlton. You […]
China Paradigm 89: It is time to get mature with video marketing in China
Matthieu David interviews Carlotta Godio, General Manager at FLATMIND Video Productions. How has video marketing grown in China in the past few years? What future trends in video marketing can we expect to see in China? Is censorship an issue when it comes to shooting thematic videos? These questions and more in this new China […]
China Paradigm 88: Covering Chinese Tech scene for the West
Matthieu David interviews TechNode.com’s editor in chief John Artman. In this China paradigm’s podcast, we get an insight into the Chinese tech scene as we discuss what makes great tech news and what makes TechNode the best resource for staying up to date with the Chinese tech market. How is the tech scene different in […]
Daxue Talks transcript #18: Buzz around WFOE and JV in China
Find here the Daxue Talks episode 18. From the talk with Coster, learn useful tips about changes to Chinese business law. Full transcript below: I am Nicolas Coster, I’m a French business lawyer. I’ve been in China for 16 years and specialized in foreign direct investment. So, basically, I set up companies in China. What are […]
China Paradigm 87: Learning business innovation in China through cooking
Matthieu David interviews Sandrine Delabrière, Innovation & Strategic marketing consultant, Food expert – certified Chef, instructor & author. Is innovation something that can be taught? In this episode, we learn about teaching innovation through cooking and how Sandrine has managed to build her company by helping other companies think strategically and creatively. Her workshops are […]
China Paradigm 85: Why the 21st century Karl Marx would build a brand to communicate ideology
Matthieu David interviews Fashionable Futures’ Kate Padget-Koh, a Founder & Consultant, Industry Expert in Fashion, and Kanch Porta-Panjabi, a Founder & Entrepreneur. Their company specializes in helping clients build sustainable fashion brands in China. What Fashionable Futures’ definition of sustainability is and what their superpower is when it comes to developing brands will be the […]
China Paradigm 84: The soft skills needed to build a business in China
The soft skills needed to build a business in China Matthieu David interviews Greg Nance, CEO of Dyad.com. In this China business podcast, we learn about his company, how Dyad.com has been lucrative on a very powerful niche offering mentorship to students who want to study abroad and need to navigate the vast mechanisms of […]
Podcast transcript #69: Get to know the business model for event management in China
Find here the China Paradigm 69 and learn more about the event management in China, and how to win clients’ trust through providing the most productive event planning services in China. By reading this episode, you will have a general idea about the hospitality industry in China. Full transcript below: Matthieu David: Hello everyone. This is […]