[Podcast] China Paradigm #27: How to succeed in China’s tea market while starting from scratch
China Paradigm interviews Martin Papp, CEO and founder of PAPP’S TEA, a contemporary tea brand based in Beijing dedicated to be THE premium tea brand for healthy trendsetting lifestyles. With products ranging from loose leaf tea leaves and bags, to kombucha, Martin Papp has found that China was lacking a fun tea brand. Martin started […]
[Podcast] China Paradigm #26: How to master SEM and SEO in China
In this episode of China Paradigm, Matthieu David interviews Olivier Verot, founder of the Gentlemen Marketing Agency. Olivier teaches us about SEM and SEO in China, as well as explains the many digital tools that are available to use in China. The highlights of this episode include: Who needs SEO and who doesn’t? What the […]
[Podcast] China paradigm #25: How to connect an overseas store to 900 million Chinese consumers using mobile payment
In this episode of China Paradigm, Matthieu David-Experton interviews Annie Guo, CEO and founder of Silkpay, a company assisting European stores in setting up the infrastructure to accept mobile payments from WeChat pay and Alipay. In this episode we learn the following: The business model of Silkpay and the strategy behind it Why it is […]
[Podcast] China Paradigm #24: How brands can master Chinese social media, livestreaming, and KOL marketing
In this episode of China Paradigm, Matthieu David-Experton interviews Lauren Hallanan, VP of Livestreaming at The Meet Group, China Market Expert, Amazon Best Seller, and KOL in among a Chinese audience. Lauren consults with international brands about how to market in China with influencer marketing, a career pulling from her own expertise as a KOL […]
[Podcast] China paradigm #22: How to run an international creative agency in China
China Paradigm interviews Louis Houdart, group CEO and founder of Creative Capital. In this episode, we learn how to put a soul into a brand, what is the difference between a brand and a retailer, how to attract Chinese clients, Louis elaborates on the examples of Zara, Louis Vuitton, and InnisFree to describe what makes […]
[Podcast] China paradigm #19: How to leverage KOLs in China
China paradigm interviews Elijah Whaley, Chief Sales and Marketing Officer of PARKLU, a platform that connects KOLs with brands within China’s marketing scene. This episode dives into how PARKLU became the largest KOL database in China, across 13 social media platforms. Elijah Whaley explains how PARKLU became the predominant influencer platform and how companies can […]
[Podcast] China paradigm #21: How to make profit in the fitness industry without establishing a gym
China Paradigm interviews Tom Xiong, founder of Move Shanghai. Move Shanghai is a platform that partners with gyms, fitness classes, and even luxury hotel swimming pools to bring the experience of fitness to Shanghai. In this podcast we learn about the business model and how Move Shanghai makes profit and collaborates with venues, why this […]
[Podcast] China paradigm #20: How to get the most out of XiaoHongShu
China Paradigm interviews Miro Li, Co-founder of Double V. Consulting, a consulting firm helping foreign enterprises master China’s ecommerce scene. This episode zeros in on XiaoHongShu, a growing ecommerce-social media app in China. Miro Li explains who uses XiaoHongShu and why they use it, how foreign brands can set up a XiaoHongShu account, and how […]
[Podcast] China paradigm #18: How to take western digital marketing success into China
China paradigm interviews Pauline Lahary, founder of myCVfactory, a company which helps clients with CV writing and editing, including downloadable templates and LinkedIn optimization. In this podcast, we learn how Pauline has made incredible SEO success on Google, how she is localizing her brand and product to China, how she applied western digital marketing success […]
[Podcast] China paradigm #17: How to best engage consumers in China
In this episode of China Paradigm, Matthieu David interviews Eliza Mao, the customer service director at SPLIO, an omnichannel marketing platform helping brands manage their loyalty programs and marketing campaigns from one platform. In this interview, Eliza shares WeChat marketing strategies, online and offline strategy for customer engagement, and explains how to carry out successful […]
[Podcast] China paradigm #16: How an APP can improve employee training in China
In this episode of China paradigm, Daxue Consulting CEO, Matthieu David interviews CEO and founder of ATIOM, Matthew Spriegel. ATIOM is a platform that utilizes the method of microlearning to engage your workforce, anytime, anywhere. In this China business podcast, we learn about Matthew’s experience with China Accelerator, how to improve employee training in China […]
[Podcast] China paradigm #15: How to successfully run a coffee shop chain in China
In this episode of China paradigm, Matthieu David, CEO of Daxue Consulting, catches up with Carol Liu, who managed up to 5 coffee shops in China she co-created with her husband. Liu’s Coffee chain “Big Sur” is serving 500 coffee cups a day and emphasizes high quality, using top-notch coffee machines and bean-grinding machinery from […]