China Paradigm 51: China’s B2B Tech Industry from a PR Perspective
Simon Vericel, Founder and MD of Influence Matters, speaks with Matthieu David-Experton about China’s B2B Tech Industry. In this episode of China Pardigm, Simon talks about the focus of his company, the difference between the subdivided PR field, and also B2B technology. 2:37 The story of the Influence Matters 6:32 The size of the Influence […]
Podcast transcript #35: Adapted and tailor-made HR services in China
Find here the China paradigm episode 35. Learn more about optimizing HR services in China and find all the details and additional links below. Full transcript below: MATTHIEU DAVID: Hello, everyone. I am Matthieu David, the founder of Daxue Consulting and its China business podcast, China Paradigm. Today I am with Fabien Guerin. Am I […]
Podcast transcript #33: Behind the scenes of China’s healthy food market
Find here the China paradigm episode 33. Learn more about how to run a business in China’s healthy food market and find all the details and additional links below. Matthieu David: Hello, everyone. I am Matthieu David, the founder of Daxue Consulting, and this China marketing podcast, China Paradigm. Today, I am with Benjamin Patin. […]
China Paradigm 50: How to start an international co-living apartment renting business in China
Shiny Cheng, CEO & Founder of Shinijia speaks with Matthieu David about the current situation of co-living apartments renting industry. In this episode, Shiny talks about the business model of the Shinijia business, an apartment renting business in China, the challenges it faces and also the future of the business 1:45 What’s the size of […]
Podcast transcript #32: A successful story in China’s tech market
Find here the China paradigm episode 32. Learn more about how a foreign technology succeeds in China’s tech market with Andrei Prokhorovich and find all the details and additional links below. Full transcript below: Matthieu David: Hello, everyone. I’m Matthieu David, the founder of Daxue Consulting and its China business podcast China Paradigm. Today I […]
[Podcast] China Paradigm 49: The keys to a successful digital strategy in China
In this episode of China Paradigm, Thomas Nixon, Co-Founder of Qumin, a China digital agency, shares how the company started, some client stories, and insights to run a successful digital strategy in China. The company Qumin focuses on branding, CRM, SEO and social strategy in China, and clients include Tik Tok, Manchester United, and China […]
How fashion and cosmetics brands can do marketing on XiaoHongShu: China Paradigm transcript #20 with Miro Li from Double V Consulting
This transcript is based on our interview with Miro Li, co-founder of Double V Consulting. Double V Consulting was founded in 2017 and helps foreign brands generate brand awareness through marketing on XiaoHongShu. XiaoHongShu is a social commerce app that is extremely common among young female consumers of cosmetics and fashion brands in Tier 1 […]
Podcast transcript #28: Being a thought leader in China and using Chinese social media to accelerate your business
Find here the full transcript of China paradigm episode 28. Learn more about Ashley Galina Dudarenok’s story as a thought leader in China in China and find all the details and additional links below. Full transcript below: Matthieu David: Hello, everyone. I’m Matthieu David, the founder of Daxue Consulting, and this China marketing podcast, China […]
[Podcast] China Paradigm 48: Building relationships with the Chinese government
Lucas Rondez, CEO and Founder of niHub Innovation Center, speaks with Matthieu David-Experton about his experience in China that led up to the founding of niHao App and niHub Innovation Center, the importance of building relationships with the Chinese government within your district and city, and how to become an honorary citizen with many awards. […]
[Podcast] China Paradigm 47: How to improve your distribution strategy in China
Igor Temirov, the Strategy Development Manager of SPLAT Asia, shares his insights into how he organized the distribution strategy in China of Russian dental care products. In this episode of China Paradigm lead by Matthieu David, we learned how Temirov’s team localized in China, how they balance online and offline sales in China, and how […]
Expert at creating loyalty programs for brands in China on what brands should and shouldn’t do when while trying to retain customers: China Paradigm transcript #17 with Eliza Mao from Splio
This transcript is based on our interview with Eliza Mao, Customer Success Director of Splio and an expert on loyalty programs for brands in China. Listen to the full China Paradigm episode 17 on YouTube, Apple Podcast, Google Podcast, Spotify, and Soundcloud. Here is the transcript from our interview with expert on loyalty programs for […]
[Podcast] China Paradigm 46: Understanding CRM in China
Enjoyce Zhu, COO at Edenred China speaks with Matthieu David-Experton about CRM in China. In this episode of China Paradigm, Enjoyce tells us about Edenred China’s CRM solution, streamlining its products, and how companies use the CRM solution to do business. Highlights of this episode include: Defining the steps of CRM businessing in China 2019 […]