[Podcast] China Paradigm 43: How to make a profitable e-commerce store in China
Michael Simonet is a China eCommerce specialist and entrepreneur. In this episode of China Paradigms conducted by Matthieu David, we learn in-depth about his e-commerce experience with cheese during his time at the company Swissmooh, a dairy company that has experienced success in China, climbing to the top of Tmall’s cheese sales. Michael’s current company, […]
[Podcast] China Paradigm 42: How to drive corporate innovation in China
XNode is a Global Platform for Innovation in China. China Paradigm interviewed Matthieu Bodin and Adriana Verde Rios, the international growth director and program director respectively. Learn about what programs are available for entrepreneurs in China and how to drive corporate innovation in China, highlights of the episode include: What XNode offers for innovation programs […]
[Podcast] China Paradigm 40: The future of Baidu, Google and other digital marketing insights in China
Cases that demonstrate what silent marketing is How to define an audience with precision SEO and SEM in China, are search engines dead? Why the total number of websites is declining in China, and what this means for marketers Secret predictions on Google’s future, and how it will manage competition with Amazon ACCESS THE TRANSCRIPT […]
[Podcast] China Paradigm 39: How to run a successful social commerce campaign in China
Adrien Fabry, serial entrepreneur and current general manager of Phoceis Agency in China, explain all the tips, tricks and insights of a social commerce campaign in China. In this episode of China Paradigms conducted by Matthieu David, we learn not only about different Chinese social media platforms but also practical advice on budgeting, chat boxes, […]
[Podcast] China Paradigm #33: How to run a health food business in China
China Paradigm interviews Benjamin Patin, co-founder of Wheat Co. and Sailang. In this interview we learn about both his businesses, one doing China imports and one is a healthy restaurant in Shanghai. Diving deep into the business model of his restaurant, as it includes many interesting elements like meal planning and nutrition advising, we learn […]
[Podcast] China Paradigm #32: How can foreign tech companies succeed in China
China Paradigm interviews Andrei Prokhorovich, the founder and General Director of Eurasia Development Ltd. Andrei shares his vision of opening China’s market to foreign high-tech companies, how they can succeed in China and his insight on what barriers foreign companies face when entering China. Highlights of this episode include: How he got involved in technology […]
[Podcast] China paradigm #16: How an APP can improve employee training in China
In this episode of China paradigm, Daxue Consulting CEO, Matthieu David interviews CEO and founder of ATIOM, Matthew Spriegel. ATIOM is a platform that utilizes the method of microlearning to engage your workforce, anytime, anywhere. In this China business podcast, we learn about Matthew’s experience with China Accelerator, how to improve employee training in China […]
[Podcast] China paradigm #15: How to successfully run a coffee shop chain in China
In this episode of China paradigm, Matthieu David, CEO of Daxue Consulting, catches up with Carol Liu, who managed up to 5 coffee shops in China she co-created with her husband. Liu’s Coffee chain “Big Sur” is serving 500 coffee cups a day and emphasizes high quality, using top-notch coffee machines and bean-grinding machinery from […]
[Podcast] China paradigm #14: How to run a creative brand consulting company in China
Mattieu David, founder of China Paradigm, interviews Qin Guo, managing partner of the branding agency BSUR. Guo took a different entrepreneurial path, rather than starting her own company, she brought an international company to China. In this China podcast, Guo tells her story of establishing the Shanghai office of the branding company BSUR. She organized […]
[Podcast] China paradigm #13: How to grow a web agency in China from 0 to 3 million USD
In this episode of China paradigm, Matthieu David, CEO of Daxue Consulting, interviews Aurélien Rigart, Co-founder of IT Consultis a Shanghai-based digital Agency. Rigart shares with us practical-based tips for starting a web agency in China. IT Consultis has done 450 projects with clients ranging from startups to large companies like Budweiser and Decathlon and […]
[Podcast] China paradigm #12: From WeChat to Douyin, how to master China’s e-commerce landscape
Matthieu David, founder of China Paradigm, interviews Jenny (Tingyi) Chen, Co-founder and COO of WalkTheChat, a WeChat marketing agency and software platform specialized in China’s e-commerce landscape. Chen describes how strong shared values allowed solidified the cross-cultural partnership with WalkTheChat’s other co-founder Thomas Graziani. Though neither of the co-founders are developers, they were able to […]
[Podcast] China paradigm episode #11: How to successfully increase the number of retail shops in China by five-fold
In this episode of China paradigm, Matthieu David, CEO of Daxue Consulting, interviews Stephane Torck, the President and CEO of Asian Markets Development Company LTD, about his experience advising and supporting companies with retail shops in China in penetrating China’s markets. Torck explains how he took over a not profitable 80-store company and made it […]