Posts Tagged "Chinese brands"

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How sports-brand Li-Ning took China’s fashion to the world stage by embracing Chinese culture & cotton
14Apr

How sports-brand Li-Ning took China’s fashion to the world stage by embracing Chinese culture & cotton

The Chinese sports apparel brand Li-Ning has even furthered its status as a national brand. After Nike, H&M and other foreign apparel companies announced their positions on Xinjiang cotton, Chinese consumers found that Li Ning’s products had been branded with the words “Xinjiang cotton is used in our products”. The discovery sent Li Ning’s share […]

C-beauty gone global: Behind Perfect Diary’s western market entry strategy
12Mar

C-beauty gone global: Behind Perfect Diary’s western market entry strategy

If you are looking for a brand that best represents the craze of C-beauty consumption in 2020, Perfect Diary has no rivals. Founded in 2017, the Chinese makeup brand Perfect Diary gained widespread support on social media, with its unique brand positioning “high-end quality at a lower price point”. Its products mainly range from lipsticks, […]

MINISO is regarded as “the most powerful competitor” by MUJI and Watsons
18Nov

MINISO is regarded as “the most powerful competitor” by MUJI and Watsons

MINISO is a Japanese-inspired Chinese retail brand founded by Guofu Ye and Miyake Jyunya. “A better life has nothing to do with the price” is the mission that drives MINISO to deliver well-made goods to value and quality-conscious consumers worldwide. MINISO’s revenue exceeded 170 billion RMB (2.4 billion USD) in 2019 and it has opened […]

OPPO’s market strategy proves the effectiveness of celebrity endorsements
15Oct

OPPO’s market strategy proves the effectiveness of celebrity endorsements

OPPO is an electronic and mobile communication company, founded by Tony Chen. The Chinese smartphone brand’s product lines include smartphones, Blu-ray players and more. Owning the largest market share in China’s smartphone market in 2016, OPPO ranked first place among all smartphone brands, accounting for 18% of the market share. According to IDC 2020 Q2 […]

How LELECHA broke into China’s milk tea market with two “dirty” products
24Sep

How LELECHA broke into China’s milk tea market with two “dirty” products

In 2017, the new-style “milk tea” exploded out of the blue into China’s tea market. In Shanghai, many internet-famous (wang hong 网红) milk tea brands, such as Hey Tea (喜茶) and LELECHA (乐乐茶), have become a big hit. The new LELECHA opening in Xintiandi (新天地) went viral on social media. The lineup was no less […]

Keep: case study of the APP dominating China’s fitness market and inspiring millions
25Aug

Keep: case study of the APP dominating China’s fitness market and inspiring millions

How China’s booming fitness market has bred the rise of Keep. Relying on China’s robust economic advancements and Chinese people’s increasing health awareness, China’s fitness industry has boomed. In 2019, China has become the largest fitness market in the world with approximately 49,860 fitness clubs and 68.1 million members. An optimistic estimation is that China’s […]

The milk market in China: consumers’ perception of nutrition has sustained the growth of this sector
24Jul

The milk market in China: consumers’ perception of nutrition has sustained the growth of this sector

The milk market in China consists of concentrated milk, fresh liquid milk, ultra-high temperature processing (UHT) milk (also known as long-life milk), powdered milk and all other milks that come from dairy sources. Since the 2008 melamine scandal, the domestic milk market in China has had a hard time gaining the trust of consumers. This […]

The tableware market in China: Is disposable tableware on its way out?
14Jul

The tableware market in China: Is disposable tableware on its way out?

The revenue of the tableware market in China was 213.24 billion yuan in 2017, increasing from 205.68 billion yuan in 2016. The size of the market grows consistently, metal-ware takes up the largest share of the market, ceramics come next and glass is a relatively small share. Data source: Zhiyan consulting, Size of China’s tableware […]

The home decor market in China: catering to a new generation of home owners
15May

The home decor market in China: catering to a new generation of home owners

A growing number of families in China have been designing their homes to their own special tastes since China launched its market-oriented housing reform in 1998, ending its long-practiced welfare housing distribution system. To most Chinese families, decorating their houses means spending thousands or tens of thousands of RMB. However, many people love to pay […]

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