Made-in-China wine: Chinese winemakers are upgrading their production

China has entered into the top 10 world’s biggest wine-producing countries. The past decade has seen the planting of over 120,000 hectares of vineyards, with eight large-scale regions and more than 200 wineries emerging. Chinese wines, like Australian wines, are considered new world wines- a term used by sommeliers to describe wines which are not […]

Xiaomi X Marie Claire collaboration: Xiaomi’s plan to attract more female users

Xiaomi’s campaign targeting women

On June 11th, Xiaomi’s campaign targeting women was first released on Weibo by Marie Claire 嘉人’s official account, and gained 25,000+ reposts and 50,000+ likes. In this campaign, Xiaomi and Marie Claire invited actresses, Wu Jinyan and Zhang Huiwen, and seven industry elites to answer questions under the themes “告别过往,生生不息 An Endless Life with a […]

How to do Guochao marketing: In-depth interviews with Chinese gen Z

What is Guochao marketing “GUO CHAO” (literally “national trend”) refers to the increase consumer favoritism towards Chinese brands, designs and culture. Guochao consumers embrace Chinese cultural designs and products made in China. 75% of Chinese consumers surveyed state they like products that incorporate Guochao design elements. To learn more about Guochao marketing, we conducted in-depth […]

How Chinese brands like Uma Wang leverage Western fashion trends

western fashion trends That Chinese brands should know

This analysis on what Chinese brands should know about Western fashion trends is a part of our 7 Continents initiative where we offer our market research and strategy consulting services to Chinese brands. Learn more about our 7 Continents global strategy consulting services here. The main changes in Western fashion trends are the rapid development […]

C-beauty gone global: Behind Perfect Diary’s western market entry strategy

Perfect Diary entering the western / global market

If you are looking for a brand that best represents the craze of C-beauty consumption in 2020, Perfect Diary has no rivals. Founded in 2017, the Chinese makeup brand Perfect Diary gained widespread support on social media, with its unique brand positioning “high-end quality at a lower price point”. Its products mainly range from lipsticks, […]

MINISO is regarded as “the most powerful competitor” by MUJI and Watsons

Miniso's China market strategy

MINISO is a Japanese-inspired Chinese retail brand founded by Guofu Ye and Miyake Jyunya. “A better life has nothing to do with the price” is the mission that drives MINISO to deliver well-made goods to value and quality-conscious consumers worldwide. MINISO’s revenue exceeded 170 billion RMB (2.4 billion USD) in 2019 and it has opened […]