Shifting perceptions of money among Chinese Millennials
Millennials, also known as Generation Y, are those born between 1981 and 1996. This makes the oldest millennial 42 years old and the youngest 27 years old in 2023. There are more than 350 million millennials in China, amounted to about 25 percent of the whole population. They are more educated than the previous generations, […]
Chinese Millennials Infographic: Understanding Chinese Millennials
Tech savvy, individualistic, and spendthrift: these adjective are only the tip of the iceberg to define Chinese millennials. Unlike the millennials of the rest of the world, the Chinese ones are the first generation to have grown up with political stability, rapid economic growth, and a rising digital connection to the world, which widens all […]