Posts Tagged "Chinese Millennials report"

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Chinese Millennials Spending Behavior: Online vs. offline, domestic vs. foreign, premium vs. convenience
29Jun

Chinese Millennials Spending Behavior: Online vs. offline, domestic vs. foreign, premium vs. convenience

Millennials, also known as Generation Y, are those born between 1981 and 1996. There are more than 350 million Chinese millennials, making over 25 percent of the entire population. They are more educated than previous generations, with 25 percent of them holding a bachelor’s degree or higher. A report in 2019 showed that young adults aged […]

Chinese Millennials Infographic: Understanding Chinese Millennials
21Oct

Chinese Millennials Infographic: Understanding Chinese Millennials

Tech savvy, individualistic, and spendthrift: these adjective are only the tip of the iceberg to define Chinese millennials. Unlike the millennials of the rest of the world, the Chinese ones are the first generation to have grown up with political stability, rapid economic growth, and a rising digital connection to the world, which widens all […]

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