Marseille and China: A cross-sea bridge connecting France to the middle kingdom
Marseille, France’s second largest city is located in southeastern France. Facing the Mediterranean, the exotic atmosphere and bustling economy makes the city a paradise for Chinese tourists and investors. China’s robust economic advancements make traveling to France available for the middle class. The number of Chinese people who traveled to France in 2018 reached a […]
Marketing strategies of foreign cosmetics brands in China
Foreign cosmetics brands account for more than half of cosmetic market in China China is the second largest cosmetics market in Asia and the fifth in the world. It has been a profitable paradise for foreign cosmetics brands for a long time. Foreign cosmetics brands in China own around 70% of the market. In 2018, P&G and L’Oreal […]
The anti-aging market in China: a new growth point for the Chinese cosmetics market
Anti-aging products in the market have become more and more prevalent. Despite the ageing population, the consumer base of the anti-aging market in China is becoming younger and younger. With millennials becoming the main consumer group, the anti-aging market demand is showing a burst of momentum. The scale of the anti-aging market in China reached […]
Sephora in China
Sephora: legend of beauty Sephora is a world-famous chain cosmetic store. It was established in 1969 in Limoges(里摩日) France. The name “Sephora” comes from Moses of the Holy Bible, a beautiful, wise, brave and generous young man, standing for elegance, joy, and freedom. Moses’ ideals match perfectly with the operational strategy of the company. At […]
Lancôme in China: Case study
How the luxury cosmetics house From France won the hearts of Chinese cosmetics consumers Lancôme Paris, better known as Lancôme, is a cosmetics brand founded by Armand Petitjean in 1935. As a French luxury cosmetics house, Lancôme is part of the luxury products industry, which offers skin care, fragrances, and makeup at higher-end prices. Its brand […]
Selling makeup in China: Analysis of the cosmetics market in China
Since 2011, the cosmetics market in China has seen sustainable growth. In 2018, the market size of cosmetics industry in China reached 3.69 billion RMB. From 2010 to 2018, the average growth rate of the market size had maintained at 7.87%. It is expected that the average growth rate will maintain at 5.4% in the […]
Top beauty review platforms in China: How to sell cosmetics in China
With the accelerating penetration of digital devices, online beauty review platforms in China have recently become a significant factor of the Chinese cosmetics industry’s sales, and brand promotion. Beauty consumers are inclined to check online platforms for cosmetics recommendations in China, including E-commerce websites, cosmetics recommendation forums, mobile applications, to search for people sharing experiences […]
An exemplary cross-industry collaboration example in China: What do lipstick and China’s most popular mobile game have in common? | Daxue Consulting
M.A.C successfully collaborated with China’s biggest mobile game to boost brand awareness Cross-industry collaboration in China. Last month, the Canadian cosmetics brand M.A.C and the most popular Chinese mobile game Honor of Kings released five co-branded lipsticks, featuring the lip colors of 5 well-known game characters. This cross-industry collaboration has become a huge success and […]
[Podcast] China paradigm episode #11: How to successfully increase the number of retail shops in China by five-fold
In this episode of China paradigm, Matthieu David, CEO of Daxue Consulting, interviews Stephane Torck, the President and CEO of Asian Markets Development Company LTD, about his experience advising and supporting companies with retail shops in China in penetrating China’s markets. Torck explains how he took over a not profitable 80-store company and made it […]