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Gucci in China: a tale of elegance and cultural connection


The luxury goods sector has experienced significant growth in China over recent decades, triggered by a remarkable surge in disposable income. Consequently, renowned international luxury brands such as Coach, Hermès, and Prada have all strategically penetrated the Chinese market, seeking to capitalize on the burgeoning demand. However, among the abundance of luxury brands vying for […]

Five years later, Dolce & Gabbana in China is still struggling to regain popularity

Dolce & Gabbana, a renowned luxury brand, once enjoyed immense popularity in China. However, their reputation suffered a significant blow following the release of a promotional video that was perceived as insulting and discriminatory. As a result, the brand experienced a substantial loss of customers in the Chinese market. Despite efforts to repair their image […]

Navigating the winds of change: China’s fashion industry experiences unprecedented growth

China’s fashion industry is currently experiencing an era of unprecedented change and growth. In the “State of Fashion 2023” report, a joint effort by BoF and McKinsey, it is projected that the global fashion market will slow down in 2023 due to macroeconomic and geopolitical factors, including rising inflation, supply chain pressures, and political tensions. […]

The market strategy of Prada in China: digitalization and localization

Prada in China

Prada is an Italian luxury brand founded by Mario Prada in Milan, Italy in 1913. The company entered the Chinese luxury fashion market in 2011 with a fashion show called “Prada RTW Spring 2011” to build its influence in the country. In the second half of 2020 and the beginning of 2021, Prada became one […]

Shared wardrobes in China: Fashion flop or next frontier in China’s circular economy?

Shared wardrobes in China

According to Euromonitor data, the retail scale of China’s apparel market in 2019 reached 2.19 trillion yuan, a year-on-year increase of 5.29%. China’s fashion market is huge and has maintained a growth trend in recent years. China Commercial Industry Research Institute predicts that China’s apparel market will reach 2.4 trillion yuan in 2021. As the […]

Daxue Talks transcript #89: Online strategies for fashion brands in China

Online strategies for fashion brands in China

Online strategies for fashion brands in China Click here to listen to episode 89 where Olivier Vérot from Gentleman Marketing Agency (GMA) talked about online presence and strategies used by fashion brands in China. He explains the role of branded websites, describes the different SEO strategies, and shares information on how to open a Tmall […]

China Paradigm 114: Bridging Chinese suppliers, brands and consumers to make sustainability core product feature

sustainability in China

Matthieu David interviews Hong Zheng Founder of Adventi Communication and GREENEXT. Founded in 2004 Adventi Communication was engaged in communications for luxury fashion brands, helping international labels develop marketing strategies in China. Throughout the company’s years of activity, the theme of sustainable fashion has become a center of focus and that’s why the GREEBEXT project […]

China Paradigm 85: Why the 21st century Karl Marx would build a brand to communicate ideology

fashion brands in China

Matthieu David interviews Fashionable Futures’ Kate Padget-Koh, a Founder & Consultant, Industry Expert in Fashion, and Kanch Porta-Panjabi, a Founder & Entrepreneur. Their company specializes in helping clients build sustainable fashion brands in China. What Fashionable Futures’ definition of sustainability is and what their superpower is when it comes to developing brands will be the […]

Podcast transcript #59: Unique Beijing-centric design apparel company in China

design apparel company in China

Find here the China paradigm episode 59. Learn more about Dominic Johnson’s story creating a design apparel company in China and find all the details and additional links below. Full transcript below: Mathieu David: Hello everyone I am Matthieu David, the founder of Daxue Consulting, a strategic marketing research company in China and its podcast […]