Fashion Industry in China: Analysis of the world’s largest fashion market

The fashion industry in China

Overview of the Fashion industry in China China surpassed the US as the world’s biggest fashion market in 2019, according to McKinsey. The fashion industry in China has been flourishing and evolving over the past decade. Currently it is continuing to expand at an exponential rate. With the rapid urbanization and the increasing spending power […]

Daxue Talks transcript #89: Online strategies for fashion brands in China

Online strategies for fashion brands in China

Online strategies for fashion brands in China Click here to listen to episode 89 where Olivier Vérot from Gentleman Marketing Agency (GMA) talked about online presence and strategies used by fashion brands in China. He explains the role of branded websites, describes the different SEO strategies, and shares information on how to open a Tmall […]

China Paradigm 114: Bridging Chinese suppliers, brands and consumers to make sustainability core product feature

sustainability in China

Matthieu David interviews Hong Zheng Founder of Adventi Communication and GREENEXT. Founded in 2004 Adventi Communication was engaged in communications for luxury fashion brands, helping international labels develop marketing strategies in China. Throughout the company’s years of activity, the theme of sustainable fashion has become a center of focus and that’s why the GREEBEXT project […]

China Paradigm 85: Why the 21st century Karl Marx would build a brand to communicate ideology

fashion brands in China

Matthieu David interviews Fashionable Futures’ Kate Padget-Koh, a Founder & Consultant, Industry Expert in Fashion, and Kanch Porta-Panjabi, a Founder & Entrepreneur. Their company specializes in helping clients build sustainable fashion brands in China. What Fashionable Futures’ definition of sustainability is and what their superpower is when it comes to developing brands will be the […]

Podcast transcript #59: Unique Beijing-centric design apparel company in China

design apparel company in China

Find here the China paradigm episode 59. Learn more about Dominic Johnson’s story creating a design apparel company in China and find all the details and additional links below. Full transcript below: Mathieu David: Hello everyone I am Matthieu David, the founder of Daxue Consulting, a strategic marketing research company in China and its podcast […]

Uniqlo x KAWS: The secret to success in Co-branding in China | Daxue Consulting

co-branding-China

Co-branding in China The most recent fashion collaboration in the Chinese market between Uniqlo x KAWS (UT collection) officially released in China on June 3, 2019, leading the same series in Japan for 4 days. The UT stands for Uniqlo T-shirt, this series presents the pop culture such as movies, cartoons, and art. Uniqlo’s Tmall […]

Condé Nast is Partnering with Daxue Consulting

Condé Nast: Mass Media Giant Offers Courses in China While Condé Nast is not a top-of-mind brand, its Vogue, Vanity Fair, Glamour or GQ’s publications make it one of the major media groups in the world. Ever since its establishment in 1909, the publishing house Condé Nast has built an array of iconic magazines. A […]