Posts Tagged "Fashion industry in China"

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Daxue Talks transcript #89: Online strategies for fashion brands in China
04Nov

Daxue Talks transcript #89: Online strategies for fashion brands in China

Online strategies for fashion brands in China Click here to listen to episode 89 where Olivier Vérot from Gentleman Marketing Agency (GMA) talked about online presence and strategies used by fashion brands in China. He explains the role of branded websites, describes the different SEO strategies, and shares information on how to open a Tmall […]

China Paradigm 114: Bridging Chinese suppliers, brands and consumers to make sustainability core product feature
24Jul

China Paradigm 114: Bridging Chinese suppliers, brands and consumers to make sustainability core product feature

Matthieu David interviews Hong Zheng Founder of Adventi Communication and GREENEXT. Founded in 2004 Adventi Communication was engaged in communications for luxury fashion brands, helping international labels develop marketing strategies in China. Throughout the company’s years of activity, the theme of sustainable fashion has become a center of focus and that’s why the GREEBEXT project […]

Fashion Industry in China: Analysis of the world’s largest fashion market
25Jun

Fashion Industry in China: Analysis of the world’s largest fashion market

Overview of the Fashion industry in China China surpassed the US as the world’s biggest fashion market in 2019, according to McKinsey. The fashion industry in China has been flourishing and evolving over the past decade. Currently it is continuing to expand at an exponential rate. With the rapid urbanization and the increasing spending power […]

China Paradigm transcript #96: The reality of brand building in China’s golf industry
08Jun

China Paradigm transcript #96: The reality of brand building in China’s golf industry

Find here the China paradigm episode 96. In this interview, with Guillaume Sergent, founder and CEO at Ailion Golf, you will discover the paradox of China’s golf industry and what it takes to develop a French golf brand in China. Full transcript below: Hello everyone. This is China Paradigm, where we, Daxue Consulting interview season […]

Podcast transcript #85: A Hong Kong-based consultancy bringing sustainability in the fashion industry
13Mar

Podcast transcript #85: A Hong Kong-based consultancy bringing sustainability in the fashion industry

Find here the China Paradigm 85 and learn about Fashionable Future, an innovative fashion consultancy working in the fashion industry in China and worldwide and trying to bring sustainability in the fashion industry.  Full transcript below Matthieu David: Hello everyone. I am Matthieu David, the founder of Daxue Consulting, the China market research company, and its podcast China […]

China Paradigm 85: Why the 21st century Karl Marx would build a brand to communicate ideology
29Nov

China Paradigm 85: Why the 21st century Karl Marx would build a brand to communicate ideology

Matthieu David interviews Fashionable Futures’ Kate Padget-Koh, a Founder & Consultant, Industry Expert in Fashion, and Kanch Porta-Panjabi, a Founder & Entrepreneur. Their company specializes in helping clients build sustainable fashion brands in China. What Fashionable Futures’ definition of sustainability is and what their superpower is when it comes to developing brands will be the […]

The Fast Fashion Industry in China Dresses the New Mix & Match Generation | daxue consulting
16Oct

The Fast Fashion Industry in China Dresses the New Mix & Match Generation | daxue consulting

The fast fashion market in China is evolving, here is what brands should know Sales in China’s apparel market have reached over CNY 2,077 billion in 2018, growing at 7.8% YOY, which is the fastest growth rate since 2014. It is predicted that in 2019, China will replace the US as the world’s largest apparel […]

Podcast transcript #59: Unique Beijing-centric design apparel company in China
08Oct

Podcast transcript #59: Unique Beijing-centric design apparel company in China

Find here the China paradigm episode 59. Learn more about Dominic Johnson’s story creating a design apparel company in China and find all the details and additional links below. Full transcript below: Mathieu David: Hello everyone I am Matthieu David, the founder of Daxue Consulting, a strategic marketing research company in China and its podcast […]

Uniqlo x KAWS: The secret to success in Co-branding in China | Daxue Consulting
21Jun

Uniqlo x KAWS: The secret to success in Co-branding in China | Daxue Consulting

Co-branding in China The most recent fashion collaboration in the Chinese market between Uniqlo x KAWS (UT collection) officially released in China on June 3, 2019, leading the same series in Japan for 4 days. The UT stands for Uniqlo T-shirt, this series presents the pop culture such as movies, cartoons, and art. Uniqlo’s Tmall […]

Condé Nast is Partnering with Daxue Consulting
06May

Condé Nast is Partnering with Daxue Consulting

Condé Nast: Mass Media Giant Offers Courses in China While Condé Nast is not a top-of-mind brand, its Vogue, Vanity Fair, Glamour or GQ’s publications make it one of the major media groups in the world. Ever since its establishment in 1909, the publishing house Condé Nast has built an array of iconic magazines. A […]

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The monthly report will allow you to keep track of the most important upcoming events about China around the world, as well as not to miss useful articles and reports. While the weekly newspaper will talk about the daily business cases of China, important local events and news.
Daxue Consulting is one of the most active sources of information on the Chinese market. Our newsletter delivers information on the Chinese market as well as the innovative data-collection methods. We also post daily on Western and Chinese social media up-to-date articles on various markets in China and we have been regularly quoted in many media such as The Financial Times, The Wall-Street Journal, South China Morning Post or China Daily. Our team leverages a multiple-methodology approach in order to provide the most tailored knowledge to our clients. We especially auction traditional methodologies as well as technology-driven tools.

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