Daxue Talks transcripts #91: Be a successful fashion brand in China: brand image, partners and ROI
Fashion brand in China In episode 91 of our China business vlog, we share insights from Olivier Vérot of Gentleman Marketing Agency (GMA) on the ROIs from marketing campaigns, which Chinese platforms to sell on and he discusses key business partners for establishing fashion brands in China. Full transcript below: Welcome to Daxue Talks, a […]
DaxueTalks 91: Be a successful fashion brand in China: brand image, partners and the ROI
In this China business vlog, we interviewed Olivier Vérot from Gentleman Marketing Agency (GMA) to understand better the ROI of Chinese platforms and to discuss brand image and the key business partners for fashion brands in China. Jump to questions: 0:00 Introduction 0:34 Based on different platforms, what kind of ROIs are there for fashion […]
Daxue Talks transcript #90: Brand loyalty and tips for decreasing the cost of ecommerce returns in China
Brand loyalty in China Click here to listen to episode 90 of Daxue Talks where we interviewed Olivier Vérot to learn more about brand loyalty among China’s fashion consumers. We asked him about loyalty program management and what brands need to know about ecommerce return management in China. Full transcript below Welcome to Daxue Talks, […]
Daxue Talks 90: Brand loyalty and tips to decrease the cost of eCommerce return rate in China
Daxue Talks interviewed Olivier Vérot to learn more about brand loyalty among China’s fashion consumers. We asked him about loyalty program management. And how brands can decrease the cost of eCommerce returns in China. Jump to questions: 0:00 Introduction 0:22 We understand fashion brands are relying a lot on community when it comes to loyalty […]
Understanding Chinese sense of humor through ads
Navigating the Chinese sense of humor can be incredibly difficult for individuals, let alone brands marketing to Chinese consumers. Although appealing to Chinese through funny advertisements is certainly effective, brands must understand the barriers, the taboos, versus the sweet spots of Chinese humor. The first thing that westerners need to wrap their head around when […]
Daxue Talks 74: Marketing in China: Alternatives to email newsletters
1:06: We know that email Newsletters are not effective in China. Which channel can replace newsletters? 2:56: You mentioned SMS solutions several times. What kind of software do you use in China to distribute SMS easily and to connect them to your platform? Daxue Talks is a show powered by daxue consulting, a china-based strategic market research company […]
China Paradigm transcript #90: Is the VR industry the next tech revolution in China?
Find here the China paradigm episode 90. Learn Eloi Gerard‘s (CEO and co-founder of CrowsNest) story in China and find out all the details about the VR industry in China. Full transcript below: Hello everyone. This is China Paradigm where we, Daxue Consulting, interview season entrepreneurs in China. Matthieu David: Hello everyone. I am Matthieu […]
Daxue Talks 41: What you need to know about healthcare marketing in China
In this episode, Olivier Verot, a digital marketing specialist in China, discusses the medical tourism in China and healthcare marketing in China. Thus, you will learn how to promote medical tourism online in China, discover the strategies for healthcare marketing and also learn more about healthcare scandals in China. 0:21 How can you promote medical […]
Daxue Talks 40: The basics of online health care marketing in China
In this episode, Olivier Verot, a digital marketing specialist in China, discusses the topic of healthcare marketing in China and the relevance of cross-border healthcare marketing in China. The expert answers the question of whether doctors can be used as KOLs, discusses Chinese e-commerce in the health sector and deliver his insight on the restrictions […]
Daxue Talks 39: Are WeChat and Douyin suitable channels for B2B in China?
In this episode, Olivier Verot, a digital marketing specialist in China, discusses the use of social media such as WeChat and Douyin for B2B businesses in China. You will learn how to best leverage the potential of WeChat and Douyin for a B2B marketing strategy and which other platforms are best suited for the online […]
Why Astrology is popular in China
A trend to watch for marketing to young women Astrology is defined as “The study of the movements and relative positions of celestial bodies interpreted as having an influence on human affairs and the natural world.” It originated from the western society. Nevertheless, astrology is popular in China and has affected Chinese people’s daily lives […]
Daxue Talks 27: Quick Guide on affiliate marketing for Douyin in China
In this episode of Daxue Talks, we bring back our guest Olivier Vérot, the founder of the Gentleman Marketing Agency (GMA). With Vérot we talk about how Douyin is becoming a powerful marketing platform and its implantation into the formed social network landscape of China. Learn everything about affiliate marketing for Douyin! ACCESS THE TRANSCRIPT […]