How Gen Z and Millennials celebrate Christmas in China
Christmas may not be a public holiday in China, but many young people still celebrate it. They go shopping, buy gifts for their friends and romantic partners, and enjoy nighttime meals. For many, Christmas evokes images of fairy tale elements, such as Christmas trees, Santa Claus, and stockings. It is also an opportunity for businesses […]
Could frequent shopping events like Crazy Thursday replace Chinese shopping festivals?
Crazy Thursday, or “疯狂星期四” in Chinese, is a promotional event hosted by the popular fast-food chain KFC. This event takes place every Thursday, during which KFC offers substantial discounts on various items from its menu. These discounts can often be quite significant, reducing the prices of KFC meals to a fraction of their original cost. […]
The extravagance of Double 11 in China is fading, but it’s not necessarily a bad sign
Double 11 (双十一), the equivalent to “Black Friday” in the United States, is the largest e-commerce shopping festival in China. It was first organized in 2009 by Chinese technology giant Alibaba Group (阿里巴巴) to celebrate “Single’s Day”, and other e-commerce brands like Pinduoduo (平多多) and JD.com (京东) have followed suit over the years. Brands made […]
China’s Singles’ Day: 11.11 2022 Guide
Double 11 is the world’s largest e-commerce shopping festival. Created in 2009 by Chinese e-commerce giant Alibaba to celebrate “Singles’ Day” in China, it was soon adopted by all major Chinese e-commerce platforms to become the massive event it is today. Starting late October with pre-sales, the peak of the sales festival is November 11th, […]
What to expect from China’s second-largest shopping spree – the “618 Festival”
Apart from the end of the citywide lockdown in Shanghai, China’s second-largest e-commerce shopping day, the “618 Festival”, has also been a trending topic on the Chinese internet as it has just begun. On 30th May, China’s major e-commerce platforms including JD and Alibaba’s Tmall officially kicked started this year’s “618 Festival”. Chinese consumers are […]
How Single’s Day 2021 was different from all previous Chinese shopping festivals
Single’s Day is the largest online shopping event in the in China. It started in 2009 by Alibaba on the Taobao Mall (Tmall) platform, and has since then, been held annually. 2021 became the largest year for Single’s Day in China, with 290,000 brands participating in Tmall. However, Single’s Day 2021 was different from every […]
2021 JD 618 DATA REPORT
We teamed up with JD.com to share some Chinese e-commerce trends that arose during 2021’s 618 shopping festival. JD.com recently celebrated its 18th anniversary with its 618 sale, the anniversary marks the continuous growth of the ecommerce platform, with 2021 already indicating a 28% rise in sales from the previous year. Previously being known for […]
Double 12 2020: Winners and a dying trend?
Behind Double 11 and 618, Double 12 is the third largest shopping festival in China. Taobao started the first Double 12 on December 12, 2012, with the purpose to promote small and medium C2C and O2O Taobao sellers. Like all of China’s online promotion festivals, Double 12 now includes most Chinese e-commerce platforms, such as […]
SINGLES’ DAY 2019: Record breaking sales and a Glance at the Future of E-commerce in China
What does singles’ day 2019 say about the future of e-commerce in China? The double-eleven shopping festival has gone far beyond just a holiday for single people. It has become this 24-hour snap-up festival with nearly a half billion participants. This year’s double-eleven sales were, once again, record breaking. Now let’s take a glance at […]
How the Chinese customer experience differs from the US| Daxue Consulting
Chinese Customer Experience Business in China has grown tremendously over the recent past, making it the envy of most of the traditional economic powerhouses such as the U.S. China’s digital market is breaking borders and records at every corner. But why does it seem so effortless for Chinese businesses to grow? Well, CX professionals attribute […]
Singles’ Day vs. Black Friday: Does Singles’ Day win it all?
Singles’ Day vs. Black Friday: how do they compare to each other? Singles’ Day vs. Black Friday. The Christmas holiday shopping season is here! After the Double Eleven shopping festival, Black Friday took place last Friday. Both events have broke records, but how do they compare to each other? Looking at the figures, Singles’ Day achieved […]