Why Should Food Companies Set Up a WeChat Store?
With over a billion accounts created and 846 million active users, WeChat is not only the favorite chatting app of China but is continually serving as an e-commerce platform which is starting to rival big Chinese retailers. Business opportunities are growing within WeChat through a new kind of marketing called “WeChat social commerce.”Many Chinese citizens […]
The importance of Social Media in China
To get more insights about China, contact us at dx@daxueconsulting.com China is known for its restrictions in related to the Internet and social media platforms. From an outside perspective, one may think Chinese people do not use social media on a daily basis. However, the opposite is true, China is a country where the Internet […]
O2O Business in China: Eine Monopolstellung?
O2O Business in China: Eine Monopolstellung? China zählt 618 Millionen Internet-Nutzer, das entspricht der doppelten Gesamtbevölkerung der Vereinigten Staaten. Die chinesische Internetwelt ist nicht nur die größte der Welt, sondern auch die am meisten isolierteste. Barrieren zwischen dem chinesischen Internet und dem Rest der Welt ist nicht nur eine Folge der chinesischen Zensur von vielen […]
Doing Business With WeChat: Today’s Must in China
Article contributed by Louise Frion of S.J. Grand Doing Business with Wechat: today’s must in China Today, some 468 million people are actively using Wechat, with 35% of them checking it over 30 times a day. Last year, users spent US$15.3 billion on mobile data using WeChat. WeChat is therefore the fastest growing social media […]
Chinesische Verbraucher: 24 Stunden im Leben einer Chinesin
Chinesische Verbraucher: 24 Stunden im Leben einer Chinesin Haben Sie sich jemals gefragt, wie das Leben für den durchschnittlichen chinesischen Verbraucher aussieht? Daxue Consulting hat den chinesischen Verbraucher für Sie unter die Lupe genommen und möchte Sie unserer Proxy-Konsumentin, Li Ping (李萍), vorstellen. Wir sind ihr 24 Stunden lang gefolgt, damit Sie exklusive Fakten und […]
App Market in China
As Chinese continue equipping themselves with mobile phones at a very fast rate, the app market in China is enjoying a similarly large growth. Today there are 1.29 billion mobile users in China, and that mobile phone market is fueling the app market. Recently, with the success of the iPhone 5 (featuring a larger screen), […]
Online research: How to sell on Wechat?
Online research: How to sell on Wechat? The market of e-commerce has been rapidly developing for the past few years in China. WeChat, an app enabling people to communicate via quick messages, has recently added a new option allowing businesses to sell their products. Every year, the number of mobile phone users is rocketing. 25% […]
Optimising Your Wechat Marketing in China
Optimising Your Wechat Marketing in China Any company with an SNS marketing strategy in China need to incorporate WeChat (known as Weixin in Chinese). WeChat has 788 million users active every month, an increasing presence overseas, and concerted efforts to spread the use of the app to countries like India and Brazil. Projections suggest it will […]
How to leverage WeChat in China
How to leverage WeChat in China What is WeChat—The new king of Chinese social media WeChat, 3-year-old mobile messaging service social app called Weixin in Chinese, is owned by Chinese tech giant Tencent. It had 272 million active monthly users when the latest figures were released in November last year, and its popularity keeps growing […]
Tencent introduced WeChat payments for foreigners in China
Tencent introduced WeChat payments for foreigners in China When it comes to WeChat and its business optimization, Thomas Graziani is probably one of the most significant voices in China. We have met the co-founder of WalktheChat in Beijing. We discussed about Wechat payments for foreigners in China. WeChat is aggressively trying to expand outside […]
Internet usage in China : Focus on Wechat and Kaixin
Today, China, after experienced an outstanding economic growth, is showing a substantial increase of its digital presence. With an explosive growth rate in UDI, people change the life style they get accustomed and start a totally differentiated way to contact, communicate and connect. Here we choose two examples — WeChat and kaixin001.com of the major […]