Walmart in China: Market entry case study

Walmart was founded in the United States by Sam Walton. It has now grown to be the largest retailer in the world with over 11,200 stores across 27 countries. Walmart entered China in 1996 with its first location in Shenzhen. By adapting its’ business model to cultural differences and sourcing locally, Walmart China was able to […]

The alcohol market in China is making a comeback

alcoholic beverage market in China

In 2011 China introduced the new law for punishing drunk drivers, the growth rate of overall alcohol market in China consumption lowered. Faced with stricter drunk driving testing and more severe punishments were there to be accidents, people intentionally choose not to drink alcoholic drinks before driving. However as people adapt to the laws, and […]

Beauty and Personal Care in South China

Trends and potential for personal care in South China The last a few years experienced a substantial growth in value sales for beauty and personal care products in China, and especially in the South of the country. According to consulting firms, the main driving force was the vigorous development of the economy as a whole. […]

Market of Baby products in China

The growing trend of Market of Baby Products in China There are more than 3 million B2C maternal and baby supplies purchasers in China. This is about 3% of all B2C purchasers in the Middle Kingdom. Compared with the whole market, this consumer population is more specialized and smaller in scale. However, their average consumption […]

Guerlain in China

Guerlain is a French brand belonging to Moët Hennessy – Louis Vuitton, LVMH Group set up in year 1828. Its main products are perfume, cosmetics and personal care products. According to the statistics from year 2009, it had 77,302 employees and had an annual turnover of 17,053 million euros. In year 1828, the doctor and […]

Yantai Changyu Pioneer Wine in China

Founded by the patriotic overseas Chinese, Mr. Zhang Bishi(张弼士) in year 1892, Yantai Changyu Group is now the biggest wine producer not only in China but also in Asia. It is now big company with over 4,000 employees and total asset of 2,290 million yuan. Its main products include wine, brandy, champaign, healthcare wines, distilled […]

Retail for Babyfood in China

Current State Babyfood, mainly food for the weaning period, has the fastest development among the many sectors of baby supplies. Currently, the annual market volume is about 600 thousand tons, and is still increasing. Take the market for milk powder as an example. Although babies only account for 16.5% of all milk powder consuming population, […]

Retail of Wine in China

According to a popular industry report, the scale of retail of wine in China is about 60 billion to 70 billion yuan. In 2013, it is expected to exceed 90 billion yuan, and an optimistic estimate says that it may reach 200 billion yuan in five years. The number of potential consumers who can afford […]

Zhejiang Guyue Longshan Shaoxing Wine in China

Zhejiang Guyue Longshan Shaoxing Wine Co Ltd (GYLS) is China’s biggest rice wine producer and exporter, and it is also the leader in rice wine marketing industry. It has the first class rice wine production techniques and equipment, and the only provincial level rice wine technology center. Up to year 2010, it has in total […]