China Paradigm 56: Technology and consumer research in China
Navin Williams, CEO of MobileMeasure speaks with Matthieu David about the technology and International consumer research in China. In this episode of China Paradigm, Navin talks about the topic of “Technology enables research” and some specific cases of his clients. Also, the comparison of developing International research business in India and China. 1:54 The size […]
China Paradigm 57: Optimizing business in China with maintenance consulting
Bruno Lhopiteau, Managing Director and Founder of Siveco China, speaks with Matthieu David-Experton. In this episode of China Paradigm, Bruno talks about how Siveco China is optimizing business in China using their BluebeeⓇ solution, maintenance consulting, and Industry 4.0. 1:16 About Siveco China 4:15 How Siveco China helps companies optimize 5:50 Services provided by Siveco […]
China Paradigm 55: Developing creative branding strategies in China
Steven Proud, Global Marketing Director at Brandigo Global speaks with Matthieu David about the creative branding strategies in China companies can elaborate on. In this episode of China Paradigm, Steven talks about specific cases of building a brand strategy, the differences in marketing in B2B and B2C in China, and more. 1:03 The size of […]
China Paradigm 54: Marketing French cuisine and wine in China
Charles Carrard, China General Manager of chez Boisset la Famille des Grands Vins, speaks with Matthieu David about opening a French restaurant in China and running wine business. In this episode of China Paradigm, Charles talks about his personal career path, the challenges of running restaurants in China and the ”New Retail“ wine business. 1:51 […]
China Paradigm 53: How to start a digital communications and translation business in China
Stephane Choury, Co-Founder of HI-COM, speaks with Matthieu David about the Chinese market in translation and digital communication business. In this episode of China Paradigms, Stephane talks about the business model of his translation business in China, as well as the products, services and client acquisition. He also talks about how does technology affect the […]
Podcast transcript #30: A revolutionary online marketplace in the meeting industry in China
Find here the China paradigm episode 30. Learn more about Julien Delerue’s story in the meeting industry in China and find all the details and additional links below. Full transcript below: Matthieu David: Hello everyone. I am Matthieu David, the founder of Daxue Consulting and the China marketing podcast, China Paradigm. Today, I am with Julien […]
China Paradigm 52: Choosing the right commercial property and real estate in China
In this episode of China Paradigm, Olivier Tollet, enterprise Director of Greater China at Cushman & Wakefield, speaks with Matthieu David about the perspectives of commercial property and real estate in China. Olivier Tollet talks about the service lines of Cushman & Wakefield, the difference between sales and financing of the company in China and […]
Podcast transcript #44: The challenges of promoting Italian products in China
Find here the China paradigm episode 44. Learn more about Carlo Dragonetti’s story in China and find all the details and additional links below. Full transcript below: Matthieu David: Hi everyone, I’m Matthieu David, the founder of Daxue consulting and the China marketing podcast China paradigm and today I’m with Carlo Dragonetti. You are in […]
Podcast transcript #29: Applying design thinking to app development in China
Find here the China paradigm episode 29. Learn more about Kevin Yu’s career in app development in China and find all the details and additional links below. Full transcript below: Matthieu David: Hello everyone. I am Matthieu David, the founder of Daxue consulting and its podcast China marketing podcast, China Paradigm and today I am with […]
Podcast transcript #42: Innovation programs in China, a good accelerator for foreign startups
Find here the China paradigm episode 42. Learn more about Matthieu Bodin and Adriana Verde Rios’ story in China and find all the details and additional links below. Full transcript below: Matthieu David: Hello, everyone. I’m Matthieu David, the founder of Daxue Consulting Strategic Research Company, and this China business podcast China Paradigm. Today I […]
China Paradigm 51: China’s B2B Tech Industry from a PR Perspective
Simon Vericel, Founder and MD of Influence Matters, speaks with Matthieu David-Experton about China’s B2B Tech Industry. In this episode of China Pardigm, Simon talks about the focus of his company, the difference between the subdivided PR field, and also B2B technology. 2:37 The story of the Influence Matters 6:32 The size of the Influence […]
Podcast transcript #35: Adapted and tailor-made HR services in China
Find here the China paradigm episode 35. Learn more about optimizing HR services in China and find all the details and additional links below. Full transcript below: MATTHIEU DAVID: Hello, everyone. I am Matthieu David, the founder of Daxue Consulting and its China business podcast, China Paradigm. Today I am with Fabien Guerin. Am I […]