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consumer research in China

China Paradigm 56: Technology and consumer research in China

Navin Williams, CEO of MobileMeasure speaks with Matthieu David about the technology and International consumer research in China. In this episode of China Paradigm, Navin talks about the topic of “Technology enables research” and some specific cases of his clients. Also, the comparison of developing International research business in India and China.

  • 1:54 The size of the business
  • 3:26 How does technology enable research
  • 8:25 Why a big company would use MobileMeasure‘s technology rather than their own internal technology
  • 12:00 How does the company’s solution leverage the market
  • 18:00 The detailed explanation of company’s app
  • 20:43 Has the company done anything with WeChat
  • 25:23 The CMS system the company uses
  • 27:20 Specific cases of clients
  • 32:54 What is passive tracking and how does the company do with it
  • 38:21 The gender proportion difference in India and China
  • 40:00 Comparison of panels in India and China
  • 45:00 Developing solutions in China is more efficient than in India
  • 51:28 Trend of Chinese company entering Indian market

🔖 Technology enables research in China

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We believe, that China, with 20% of world population and as the second world economy, is impacting every single business, small to big. That is why it is a new paradigm. How does China impact your business is the ultimate question we will answer through those podcasts.

China paradigm is a China business podcast sponsored by Daxue Consulting where we interview successful entrepreneurs about their businesses in China. You can access all available episodes from the China paradigm Youtube page.