Navin Williams, CEO of MobileMeasure speaks with Matthieu David about the technology and International consumer research in China. In this episode of China Paradigm, Navin talks about the topic of “Technology enables research” and some specific cases of his clients. Also, the comparison of developing International research business in India and China.
Highlights of this episode:
- How does technology enable consumer research in China
- Why a big company would use MobileMeasure‘s technology rather than their own internal technology
- The CMS system the company uses
- What is passive tracking and how does the company do with it
- Comparison of panels in India and China
- Developing solutions in China is more efficient than in India
- Trend of Chinese company entering Indian market
China paradigm is a China business podcast sponsored by Daxue Consulting where we interview successful entrepreneurs about their businesses in China. You can access all available episodes from the China paradigm Youtube page.
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