Posts Tagged "consumer research China"

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Comparing Chinese and Western consumer habits
09Apr

Comparing Chinese and Western consumer habits

Daxue consulting has launched its 7 Continents initiative to help Chinese brands reach the global market, including market research on western consumer habits. To learn more about our global strategy consulting for Chinese brands, visit our 7 Continents page. China’s economy has expanded rapidly and its middle-class has risen during these past years, resulting in […]

Chinese Market Research Tools | Tech to analyze the world
02Jun

Chinese Market Research Tools | Tech to analyze the world

With the development of information technology, investigators can record consumption actions in databases. Internet helps analysts collect such data effectively. Market research tools assist users to quickly locate what they look for and figure out recent trends. When one searches market research tools on Baidu, over 7.41 million results show there is full attention on […]

How movie sales reflects sophistication of Chinese consumer preferences
11Dec

How movie sales reflects sophistication of Chinese consumer preferences

Investigating what movie preferences say about Chinese consumers As of August 11, 2019, Nezha, a movie re-adapted from an ancient Chinese mythology, has grossed over ¥3.5 billion ($700 million) in China, becoming the most popular movie of the summer. However, recent sales are not too optimistic for other players. Because of strict censorship, four highly-anticipated movies were pulled […]

China Paradigm 56: Technology and consumer research in China
06Jul

China Paradigm 56: Technology and consumer research in China

Navin Williams, CEO of MobileMeasure speaks with Matthieu David about the technology and International consumer research in China. In this episode of China Paradigm, Navin talks about the topic of “Technology enables research” and some specific cases of his clients. Also, the comparison of developing International research business in India and China. 1:54 The size […]

Target Chinese Consumers
26Mar

Target Chinese Consumers

8 Tips to… Target Chinese Consumers Chinese is the fastest growing consumer market in the world. China’s forecasts show a growth rate for consumer spending of 7.7% for the next ten years. Thus, there is a large number of potential markets in China for both Chinese and foreign companies to capture. Many companies have recognized […]

Consumer insights : consumption habits in China
29Sep

Consumer insights : consumption habits in China

Consumer insights : consumption habits in China [More consumer research in China] Rapidly shrinking in recent years Chinese economy allows more people to achieve middle class level of income. As a result, it gradually changes consumption habits of Chinese consumers, who become more aware of food quality standards. In recent years, consumption habits in China […]

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    Daxue Consulting is one of the most active sources of information on the Chinese market. Our newsletter delivers information on the Chinese market as well as the innovative data-collection methods. We also post daily on Western and Chinese social media up-to-date articles on various markets in China and we have been regularly quoted in many media such as The Financial Times, The Wall-Street Journal, South China Morning Post or China Daily. Our team leverages a multiple-methodology approach in order to provide the most tailored knowledge to our clients. We especially auction traditional methodologies as well as technology-driven tools.

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