China Paradigm Transcript #110: How an entrepreneur modified his product to create a successful platform enabling Western brands to optimize e-commerce performance in China
Find here China Paradigm episode 110. Josh Gardner is an entrepreneur with a background in Academic anthropology, logistics, and e-commerce. Since 2014 he has been running Kung Fu Data in China, which helps international brands to optimize e-commerce performance in China. Although business is going well now, things didn’t start way and Josh not making any […]
The olive oil market in China driven by health-oriented consumers
While extra virgin olive oil (EVOO) may be a staple in many countries’ cuisine, especially in southern Europe, it only has a very marginal use in China. Usually associated with foreign brands and healthy cooking, EVOO is rarely used in Chinese kitchens where soybean and rapeseed oils are more prevalent. Healthier cooking habits drive Chinese […]
Florasis is conquering the Chinese beauty market with elegantly oriental products
The Florasis brand was founded on March 8, 2017 in Hangzhou, China. In Chinese language the brand name is pronounced Hua Xizi (花西子), which means “make up with flowers”. It refers to the use of floral ingredients in their cosmetics. Xizi is also the honorary name for one of the ancient Chinese beauties. This Chinese cosmetics brand hopes to […]
Official guide to brand storytelling in China
Every brand has a story, and brands can narrate their story to engage with their audience. Through a narrative, an audience can become more sentimentally connected with a brand, which could in turn foster greater brand equity and loyalty. A strong brand storytelling in China goes beyond merely advertisement; brands that tell a story convey […]
MINISO is regarded as “the most powerful competitor” by MUJI and Watsons
MINISO is a Japanese-inspired Chinese retail brand founded by Guofu Ye and Miyake Jyunya. “A better life has nothing to do with the price” is the mission that drives MINISO to deliver well-made goods to value and quality-conscious consumers worldwide. MINISO’s revenue exceeded 170 billion RMB (2.4 billion USD) in 2019 and it has opened […]
Lesser known ride hailing platforms in the ride hailing market in China cause tight competition
The ride hailing market in China is increasingly competitive and price-driven. Although DiDi has long held the largest share, lesser known ride hailing platforms in China are emerging to challenge the company’s dominance. With Geely’s Caocao Chuxing (曹操出行), Tencent and Alibaba-backed T3 Chuxing (T3出行), JD.com-backed Dida Chuxing（嘀嗒出行）entering the local ride hailing market with lower prices, […]
DaxueTalks 91: Be a successful fashion brand in China: brand image, partners and the ROI
In this China business vlog, we interviewed Olivier Vérot from Gentleman Marketing Agency (GMA) to understand better the ROI of Chinese platforms and to discuss brand image and the key business partners for fashion brands in China. Jump to questions: 0:00 Introduction 0:34 Based on different platforms, what kind of ROIs are there for fashion […]
Daxue Talks transcript #90: Brand loyalty and tips for decreasing the cost of ecommerce returns in China
Brand loyalty in China Click here to listen to episode 90 of Daxue Talks where we interviewed Olivier Vérot to learn more about brand loyalty among China’s fashion consumers. We asked him about loyalty program management and what brands need to know about ecommerce return management in China. Full transcript below Welcome to Daxue Talks, […]
Daxue Talks 89: Online strategies for fashion brands in the Chinese market
In this episode, our guest Olivier Vérot from Gentleman Marketing Agency (GMA) talks about the online presence of fashion brands in the Chinese market. He explains the role of branded websites, describes the different SEO strategies, and shares information on how to open a Tmall store in China. Jump to questions: 0:00 Introduction 0:22 When […]
Daxue Talks transcript #88: The best platforms for fashion marketing in China
The best platforms for fashion marketing in China Find here Daxue Talks 88. Click here to listen to Olivier Verot, founder of Gentleman Marketing Agency (GMA), share his knowledge on how to attract and convert online traffic and which are the best platforms for fashion marketing in China. Full transcript below Welcome to Daxue Talks, a […]
The secret to how CHIOTURE grew by 500 million RMB, nearly three-fold, in one year
CHIOTURE (稚优泉) is a Chinese cosmetics brand that focuses on becoming a “Global Cosmetic Fashion Catcher”. It is committed to customizing exclusive makeup for every individual. CHIOTURE integrates trendy colors and eyes-catching elements to create a creative cosmetic brand full of vitality “Lifestyle”. Source: CHIOTURE, Brand logo The transformation of CHIOTURE From 2017 to 2018: […]
An analysis of wine imports in China, is the market shifting from ‘old world’ to ‘new world’?
The wine market in China is growing as consumers develop wine drinking habits, however, consumption remains low compared to developed Western nations. From 2014 to 2018, the Chinese wine market grew by 28%. Yet, by 2019, China’s per-capita wine consumption at only 1.5 liters a person, paling in comparison to Portugal’s 62.1 liters, France’s 50.2 […]