What made Double 11 2020 break records: Sales stats and new trends

Double 11 2020 image from NiPic.com

November 11th, also known as “Guang Gun Jie”, was invented at first to celebrate singles’ day, as opposed to Valentine’s Day. In order to boost sales, Alibaba turned it in to a shopping festival in 2009, in which year it earned a total revenue of 50 million RMB. From then on, each year brought more […]

The 8 China market trends experts predict for 2021

2021 China market trends

Key insights from ChoZan’s brand new 570+ pages report unveiled It’s no question that the pandemic has brought drastic changes to our lives, be it social distancing, working from home, etc. Many businesses and people’s livelihoods are suffering. Just as we are powering through this difficult time, we turn our attention to it’s a good […]

5G development in China: covering more industries and cities in 2020

5G development in China

The Chinese internet reaches 900 million people, most of which are mobile users, setting the foundation for success in 5G development. Forecasts show that Chinese 5G users will reach 650 million by 2023, covering around 40% of the Chinese population. Additionally, the government views 5G development in China as crucial to the country’s tech sector […]

Chando: How this Chinese beauty brand continues to thrive in China’s rising beauty sector

Chando market strategy

Chando is a Chinese beauty brand founded in 2001 by the International Beauty Group Garan. Since then, it has been consistently considered as one of the top players in the domestic beauty market. During T-mall’s 2019 11/11 event, Chando was the top-performing domestic beauty brand with a 498 Million Yuan sales revenue. This is the fourth time Chando has […]

Comparing foreign vs. domestic brand approaches to cosmetics marketing in China

cosmetics marketing in China foreign vs domestic brands

Foreign cosmetics brands have historically taken a larger market share in China; in 2018 they took 70% of the cosmetics market. However in 2020, Chinese domestic cosmetic brands are giving foreign brands a run for their money. In fact, when it comes to amount of attention received from cosmetics fans, seven of the ten top […]

Bayer in China: How the Pharma giant gained the strong approval of Chinese consumers

Bayer in China

Overview of Bayer and Bayer China Bayer AG is a global enterprise with core competencies in the life science fields of health care and agriculture. Bayer, headquartered in Leverkusen, Germany, is one of the most famous companies among the world’s top 500 enterprises. In 2019, the total number of Bayer’s employees was 103,824 and the […]

The mattress market in China is springing up with new demand

The mattress market in China

China’s mattress market is still relatively early in its development. Perceptions regarding the importance of mattresses are evolving. Additionally, the market concentration is relatively low, thus there leaving much room to grow. Yet there are a great number of leading global corporate organizations with significant long-term prospects in the mattress market in China. With consumers’ […]