What’s next for the online grocery market in China after the stay-at-home economy slows?
Think grocery delivery is a COVID-19 fad? Not in China. Some Chinese consumers had been ordering grocery delivery as early as 2005, and as of 2021, grocery delivery in China is becoming a standard. Online grocery refers to the means of selling groceries through online platforms; this can be through apps but also offline shopping […]
The juice market in China: is premiumizing to healthier products after stagnant growth
As the top fruit and vegetables producer in the world, one could expect the juice market in China to flourish alongside the country’s economic growth. However, data shows that the Chinese juice market has stagnated in recent years. While exports are booming, domestic consumption of fruit and vegetable juice have stopped the growth it had […]
Black pearl for the masses: The caviar market in China finding ground just behind production’s explosive growth
Ever since 2006, the first home-made can of caviar has triggered a hyper-growth of caviar production in China. Within two decades, China’s caviar industry witnessed an incredible escalation from 0.7 tons to 135 tons a year, a nearly 200% growth in the total amount produced. Accredited by United Nations Food and Agriculture Organization (FAO) statistics […]
Fitness, weight control, or just for convenience: What drives craze for meal replacements in China
Following the global diet trend, the meal replacement market in China is on the rise. The result of Daxue consulting’s survey on perceptions of healthy diet in China shows that the majority of the Chinese consumers have become familiar with the concept of meal replacement. Additionally, Euromonitor International forecasts that the market size may reach […]
Meat snacks in China: Meat rose from 14% to 21% of country’s snack consumption in 2020 alone
According to a report from Pacific Securities, the share of meat snacks in the overall snack market in China increased from 13.5% to 21.5% in 2020, marking a huge jump 10% in 2017. The surge in meat snack consumption in China is partly attributable to a change in consumer eating habits during the COVID-19 pandemic. […]
The oat milk market in China: From cafés to nation-wide e-commerce
Allied Market Research published a report indicating the global oat milk market amounted to $360.5 million in 2019, and is projected to generate $995.3 million by 2027: a CAGR of 13.4% from 2021 to 2027. According to Huaon, the plant-based milk market in China was 53.69 billion RMB in size in 2019 with 87.84 million […]
Survey on health perceptions in China: The results are in – TCM hasn’t lost it’s charm, carbs are healthy, meal replacement is in, and keto is out
With the development of economy, Chinese pay more attention to their health and are willing to pay more on health products. Correspondingly, health perceptions in China are becoming more scientific and the country is rapidly becoming the world’s largest market for healthy eating. Daxue consulting conducted a survey to learn more about the promising wellness […]
E-commerce is the most important channel in health food distribution in China
The most important sales channels for health food distribution in China can be divided into different types of distributors. Supermarkets and hypermarkets Premium sales channels Warehouses and new concept shopping E-commerce Direct sales Supermarkets, hyper markets remain the most important and popular sales channels for the health food distribution in China. Super and hyper markets […]
The health food market in China: Chinese consumer behavior predicts a promising shift towards healthy foods and supplements post Covid 19
The size of the health food market in China grew by 18.5% to about RMB 222.7 billion in 2019. The health perceptions of Chinese consumers is increasing, positively impacting markets like organic food, vitamins and supplements and the use of plant based traditional Chinese medicine (TCM) into their daily lives. By 2021 the health food […]
An insight into the growing health awareness in China
Following economic growth and increasing willingness to pay (WTP) has given rise to higher health awareness in China with a growing need that accelerates a paradigm shift from being a reactive consumer to a proactive consumer. China is rapidly becoming the world’s largest market for healthy eating. A report by Boston Consulting group had estimated […]
The olive oil market in China driven by health-oriented consumers
While extra virgin olive oil (EVOO) may be a staple in many countries’ cuisine, especially in southern Europe, it only has a very marginal use in China. Usually associated with foreign brands and healthy cooking, EVOO is rarely used in Chinese kitchens where soybean and rapeseed oils are more prevalent. Healthier cooking habits drive Chinese […]
China Paradigm Transcript #104: Tackling an expansive market: From food delivery business to teeth straightening products in China
Find here China Paradigm episode 104. In this interview, Lucas Englehardt tells us about his two contrasting businesses in China: the food delivery platform Waimaichaoren and the oral care business xixilab, which offers teeth straightening products in China. Full transcript below: Welcome to China Paradigm, a show powered by Daxue Consulting, where we interview season entrepreneurs […]