Daxue Talks 89: Online strategies for fashion brands in the Chinese market
In this episode, our guest Olivier Vérot from Gentleman Marketing Agency (GMA) talks about the online presence of fashion brands in the Chinese market. He explains the role of branded websites, describes the different SEO strategies, and shares information on how to open a Tmall store in China. Jump to questions: 0:00 Introduction 0:22 When […]
Daxue Talks transcript #88: The best platforms for fashion marketing in China
The best platforms for fashion marketing in China Find here Daxue Talks 88. Click here to listen to Olivier Verot, founder of Gentleman Marketing Agency (GMA), share his knowledge on how to attract and convert online traffic and which are the best platforms for fashion marketing in China. Full transcript below Welcome to Daxue Talks, a […]
Daxue Talks 88: The best platforms for fashion marketing in China
In this China business vlog, our guest Olivier Vérot, the founder of the Gentleman Marketing Agency (GMA), shares his knowledge about how to attract and convert online traffic and which are the best platforms for fashion marketing in China. Jump to questions: 0:00 Introduction 0:22 For fashion brands, what are the best platforms to attract […]
Daxue Talks transcript #87: What to consider when using LinkedIn ads
Find here Daxue Talks 87. Our guests Julien Sicard and Tamar Hela from LinkedIn Local Asia (Shanghai) share the intricacies of LinkedIn ads and marketing. There are many factors companies need to consider, such as the type of company, demographics, and language to target a specific audience. What are some things to avoid? Find out more from […]
Daxue Talks 87: Ads marketing on LinkedIn: Do’s and Don’ts
Ads marketing on LinkedIn Our guests Julien Sicard and Tamar Hela from LinkedIn Local Asia (Shanghai) share the intricacies of ads marketing on LinkedIn. There are many factors companies need to consider, such as the type of company, demographics, and language to target a specific audience. What are some things to avoid? Find out more […]
Daxue Talks transcript #86: What should you do to grow and establish connections on LinkedIn?
Establishing connections on Linkedin Find here Daxue Talks 86. What are some things you should know before becoming a thought leader on Linkedin? What is the key to establishing meaningful connections on Linkedin? Julien Sicard and Tamar Hela of Linkedin Asia share their expertise. Full transcript below: What are some hacks for cold messaging on […]
Daxue Talks 86: Expanding your network on LinkedIn the right way
LinkedIn network in China Our guests are co-presidents of LinkedIn Local Asia, Julien Sicard and Tamar Hela, and they run a 3000+ online LinkedIn community in Shanghai that is also present in more than 100 cities around the world. We ask them templates for ‘cold messaging’ with a 90% acceptance rate for expanding LinkIn network […]
Daxue Talks transcript #85: All about SEO strategies on LinkedIn
Find here Daxue Talks 85. In this China business vlog, we have asked Julien Sicard and Tamar Hela from LinkedIn Local Asia (Shanghai), experts in LinkedIn especially for China, about SEO strategies on LinkedIn. In the face of competitors, what can companies do on LinkedIn to increase exposure? Full transcript below: What can you share […]
Daxue Talks 85: Taking advantage of SEO on LinkedIn in China
In this China business vlog, we have asked Julien Sicard and Tamar Hela from LinkedIn Local Asia (Shanghai), experts in LinkedIn especially for China, how to optimize a LinkedIn profile through SEO. They tell us what companies can do to take an advantage of SEO on LinkedIn in China and increase exposure in the face […]
Daxue Talks transcript #84: Content marketing on LinkedIn
Content marketing on LinkedIn Find here Daxue Talks 84. Our guest Julien Sicard, who manages an online community of 3000+ LinkedIn members in Shanghai, shares his advice for companies managing content on LinkedIn and some powerful tools they can use to extend content reach on LinkedIn. In an era where netizens have limited attention spans, […]
Daxue Talks 84: The best way for companies to optimize the content on LinkedIn
Optimize the content on LinkedIn In an era where netizens have limited attention spans, how should companies leverage LinkedIn to demonstrate expertise? Our guest Julien Sicard, co-president of LinkedIn Local Asia (Shanghai) who manages an online community of 3000+ LinkedIn members in Shanghai, shares his advice for companies managing content on LinkedIn and some powerful […]
Daxue Talks transcript #83: Driving traffic on LinkedIn as a brand
Find here Daxue Talks 83. We have interviewed two LinkedIn experts, Julien Sicard and Tamar Hela from LinkedIn Local Asia (Shanghai), all about LinkedIn’s algorithm and they share LinkedIn hacks for companies to push content to connections out of their initial reach. What content provides real value and what has changed ever since the coronavirus […]