Podcast transcript #39: An ultimate way for businesses to master social commerce in China
Find here the full China paradigm episode 39. Learn more about Adrien Fabry’s story in social commerce in China and find all the details and additional links below. Full transcript below: MATTHIEU DAVID: Hello everyone. I am Matthieu David, the founder of Daxue Consulting and this China marketing podcast, China Paradigm. Today I am with […]
China Paradigm 60: Learning TikTok Marketing from Douyin KOLs in China
Fabian Ouwehand, Founder at UPLAB, speaks with Matthieu David about Douyin – TikTok marketing in China. In this episode of China Paradigm, Fabian talks about what UPLAB does for the influencers and how they find its clients; what are the main functions of Douyin that brands can leverage and cases of successful companies and more. […]
China Paradigm 59: Becoming an iconic design brand in China
In this episode of China Paradigm Dominic Johnson-Hill, founder & CEO of Plastered 8, speaks with Matthieu David-Experton about being a Beijing centered brand in China, censorship, and the process of creativition. Not only does he tells us about the workings behind the creativity of Plastered 8, an iconic design brand in China, but also […]
China Paradigm 58: Becoming a thought leader on China tech
Clement Ledormeur, General Manager at 31TEN speaks with Matthieu David about the digital agency and China tech landscape. In this episode of China Paradigm, Clement talks about WeChat marketing includes mini-programs and mini-games. He also explains the difference between UX and UI frames, and introduces the loyalty program of the company. 1:29 What’s the size […]
A vision-driven start-up for the Chinese elderly healthcare market: China Paradigm transcript #38 with Charles Bark from HiNounou
This transcript is based on our interview with Charles Bark, a serial entrepreneur and a key figure in the emerging Chinese elderly healthcare market. He is the founder of HiNounou. HiNounou is one of the most interesting players in the market for elderly healthcare in China. HiNounou targets those people who want to be fit and […]
Podcast transcript #36: All you need to know about recruiting employees in China
Find here the full China paradigm episode 36. Learn more about Jenny Shi’s story and how her company is recruiting employees in China and find all the details and additional links below. Full transcript below: Matthieu David: Hello everyone. I am Matthieu David, the founder of Daxue Consulting and this China marketing podcast, China Paradigm. […]
Podcast transcript #37: Rising ad tech in China is completely reshaping the industry
Find here the full China paradigm episode 37. Learn more about Shimi Azar’s story and ad tech in China and find all the details and additional links below. Full transcript below: Matthieu David: Hello, everyone. I’m Matthieu David, the founder of Daxue Consulting and its China marketing podcast, China Paradigm. Today I’m with Shimi Azar, […]
Podcast transcript #34: Essential skills for business negotiation in China
Find here the full China paradigm episode 34. Learn more about Nicolas Clement’s story and business negotiation in China and find all the details and additional links below. Full transcript below: Matthieu David: Hello, everyone. I am Matthieu David, the founder of Daxue consulting and its podcast China marketing podcast, China Paradigm. Today I am with Nicolas Clement, who is […]
Podcast transcript #31: How to build an influential corporate culture in a global business
Find here the full China paradigm episode 31. Learn more about Matt Cogner’s story in China and how he implemented a corporate culture in a global business and find all the details and additional links below. Full transcript below: MATTHIEU DAVID: Hello, everyone. I am Matthieu David, the founder of Daxue Consulting and its podcast, […]
China Paradigm 56: Technology and consumer research in China
Navin Williams, CEO of MobileMeasure speaks with Matthieu David about the technology and International consumer research in China. In this episode of China Paradigm, Navin talks about the topic of “Technology enables research” and some specific cases of his clients. Also, the comparison of developing International research business in India and China. 1:54 The size […]
China Paradigm 57: Optimizing business in China with maintenance consulting
Bruno Lhopiteau, Managing Director and Founder of Siveco China, speaks with Matthieu David-Experton. In this episode of China Paradigm, Bruno talks about how Siveco China is optimizing business in China using their BluebeeⓇ solution, maintenance consulting, and Industry 4.0. 1:16 About Siveco China 4:15 How Siveco China helps companies optimize 5:50 Services provided by Siveco […]
China Paradigm 55: Developing creative branding strategies in China
Steven Proud, Global Marketing Director at Brandigo Global speaks with Matthieu David about the creative branding strategies in China companies can elaborate on. In this episode of China Paradigm, Steven talks about specific cases of building a brand strategy, the differences in marketing in B2B and B2C in China, and more. 1:03 The size of […]