How fashion and cosmetics brands can do marketing on XiaoHongShu: China Paradigm transcript #20 with Miro Li from Double V Consulting
This transcript is based on our interview with Miro Li, co-founder of Double V Consulting. Double V Consulting was founded in 2017 and helps foreign brands generate brand awareness through marketing on XiaoHongShu. XiaoHongShu is a social commerce app that is extremely common among young female consumers of cosmetics and fashion brands in Tier 1 […]
Podcast transcript #28: Being a thought leader in China and using Chinese social media to accelerate your business
Find here the full transcript of China paradigm episode 28. Learn more about Ashley Galina Dudarenok’s story as a thought leader in China in China and find all the details and additional links below. Full transcript below: Matthieu David: Hello, everyone. I’m Matthieu David, the founder of Daxue Consulting, and this China marketing podcast, China […]
[Podcast] China Paradigm 48: Building relationships with the Chinese government
Lucas Rondez, CEO and Founder of niHub Innovation Center, speaks with Matthieu David-Experton about his experience in China that led up to the founding of niHao App and niHub Innovation Center, the importance of building relationships with the Chinese government within your district and city, and how to become an honorary citizen with many awards. […]
[Podcast] China Paradigm 47: How to improve your distribution strategy in China
Igor Temirov, the Strategy Development Manager of SPLAT Asia, shares his insights into how he organized the distribution strategy in China of Russian dental care products. In this episode of China Paradigm lead by Matthieu David, we learned how Temirov’s team localized in China, how they balance online and offline sales in China, and how […]
Expert at creating loyalty programs for brands in China on what brands should and shouldn’t do when while trying to retain customers: China Paradigm transcript #17 with Eliza Mao from Splio
This transcript is based on our interview with Eliza Mao, Customer Success Director of Splio and an expert on loyalty programs for brands in China. Listen to the full China Paradigm episode 17 on YouTube, Apple Podcast, Google Podcast, Spotify, and Soundcloud. Here is the transcript from our interview with expert on loyalty programs for […]
[Podcast] China Paradigm 46: Understanding CRM in China
Enjoyce Zhu, COO at Edenred China speaks with Matthieu David-Experton about CRM in China. In this episode of China Paradigm, Enjoyce tells us about Edenred China’s CRM solution, streamlining its products, and how companies use the CRM solution to do business. Highlights of this episode include: Defining the steps of CRM businessing in China 2019 […]
[Podcast] China Paradigm 43: How to make a profitable e-commerce store in China
Michael Simonet is a China eCommerce specialist and entrepreneur. In this episode of China Paradigms conducted by Matthieu David, we learn in-depth about his e-commerce experience with cheese during his time at the company Swissmooh, a dairy company that has experienced success in China, climbing to the top of Tmall’s cheese sales. Michael’s current company, […]
American entrepreneur competing in the healthy tea market in China: China Paradigm transcript #27 with Martin Papp from Papp’s tea
This transcript is based on our interview with Martin Papp. Martin has been active in the healthy tea market in China for more than 5 years. He has been developing his beverage company since 2014. PAPP’S TEA is headquartered in Beijing. They sells their healthy tea drinks through private channels but also through Wagas and […]
Podcast transcript #26: Understanding the search in China with a digital expert
Find here the China paradigm episode 26. Learn more about Olivier Verot story in China and find all the details and additional links below. Full transcript below: Matthieu David: Hello, everyone. I am Matthieu David, the founder of Daxue consulting and its China marketing podcast, China Paradigms, and today, we have Olivier Verot. You have […]
[Podcast] China Paradigm 42: How to drive corporate innovation in China
XNode is a Global Platform for Innovation in China. China Paradigm interviewed Matthieu Bodin and Adriana Verde Rios, the international growth director and program director respectively. Learn about what programs are available for entrepreneurs in China and how to drive corporate innovation in China, highlights of the episode include: What XNode offers for innovation programs […]
Podcast transcript #25: How to leverage Chinese mobile payment overseas
Find here the China paradigm episode 25. Learn more about Annie Guo’s story in China and find all the details and additional links below. Full transcript below: Matthieu: Hello, everyone. I am Matthieu David, the founder of Daxue Consulting, and this China marketing podcast, China Paradigm. Today, I am with Annie Guo. So, we found out […]
[Podcast] China Paradigm 41: How to start a trendy wine chain in China
Matthieu David interviews Claudia Masueger, who started the friendly, casual and fun wine chain in China, CHEERS Wine. With new stores opening up all over China, we learn the strategy behind the startup, how does Claudia experience so much success in a market that is not known to be welcoming to wine? Highlights of this […]