Close this search box.

China Paradigm 93: Building an event-native agency in China’s digital world

China's digital landscape

Matthieu David interviews Augustin Missoffe, a managing director of Greater China, Korea & ASEAN at HOPSCOTCH Groupe. How is event marketing progressing in China’s digital world? Is e-commerce marketing strictly digital now? And how different is running event-based marketing campaigns in China opposed to the West? Find out the answers to these questions and many […]

Daxue Talks transcript #25: AI and big data in retail in China

big data retail

Find here the Daxue Talks episode 25. Learn from Max Peiro how to combine a real in-house capability in China with a tech team and external collaborations. Full transcript below: Max Peiro: My name is Max Peiro. I’m obviously not Chinese. I’m from Barcelona, but I’ve been living for 12 years in Shanghai. And I am the […]

Daxue Talks 26: Why does everyone talk about omnichannel experience in China?

omnichannel experience China

Max Peiro, Daxue Talks’ new guest talks with us about New retail in China in 2019 and how brands try to adjust their strategies to it. As the founder and CEO of Re-Hub, a retail innovation platform based in Shanghai, Peiro brought his expertise about Chinese retail and the need to develop an omnichannel experience […]

Podcast transcript #47: The ultimate guide for selling online in China

selling online in China

Find here the full China paradigm episode 47. Learn more about  Igor Temirov’s story selling online in China and find all the details and additional links below. Full transcript below: Matthieu David:  Hello everyone. I am Matthieu David, the founder of Daxue Consulting Group, a strategic market research company, and this China marketing podcast, China […]

Podcast transcript #46: How to develop effective CRM strategies in China

CRM strategies in China

Find here the full  China paradigm episode 46. Learn more about Enjoyce Zhu’s story in China and find all the details and additional links below. Full transcript below: MATTHIEU DAVID:  Hi everyone. I’m Matthieu David, the founder of Daxue Consulting, a market research company in China and its China marketing podcast, China Paradigm and today […]

China Paradigm 52: Choosing the right commercial property and real estate in China

real estate in China

In this episode of China Paradigm, Olivier Tollet, enterprise Director of Greater China at Cushman & Wakefield, speaks with Matthieu David about the perspectives of commercial property and real estate in China. Olivier Tollet talks about the service lines of Cushman & Wakefield, the difference between sales and financing of the company in China and […]

New retail in China: Redesigning the consumer journey

Unbounded Retail

Retail is now at a crossroad. Driven by digitalization, the development of the omnichannel and new customer requirements, trade, and retail have undergone profound changes in recent years. In China, Alibaba has taken the leadership of this revolution by unveiling its new retail project in a 2017 letter to shareholders: New Retail. In this article, […]