Guide to China omni-channel marketing | Finding a path through China’s complex O2O ecosystem

China omni-channel marketing

In 2015, China omni-channel marketing and O2O became the key words of the retail industry. Brick-and-mortal retail companies opened up online channels, e-commerce companies have joined with brick-and-mortal retail companies to exploit the offline battlefield. This blending of online and offline, and omni-channel approach is also known as new retail in China. “In the next […]

China Paradigm 93: Building an event-native agency in China’s digital world

China's digital landscape

Matthieu David interviews Augustin Missoffe, a managing director of Greater China, Korea & ASEAN at HOPSCOTCH Groupe. How is event marketing progressing in China’s digital world? Is e-commerce marketing strictly digital now? And how different is running event-based marketing campaigns in China opposed to the West? Find out the answers to these questions and many […]

Daxue Talks transcript #26: the dynamics of Chinese New retail explained in 5 minutes

Chinese new retail

Find here the Daxue Talks episode 26. Max Peiro tells us about how brands should break silos in the customer journey to offer a real and immersive omnichannel experience. This plays a rising role in the Chinese New Retail, where all brands are developing the greatest innovations to win the race. Full transcript below: Max Peiro:  […]

Daxue Talks transcript #25: AI and big data in retail in China

big data retail

Find here the Daxue Talks episode 25. Learn from Max Peiro how to combine a real in-house capability in China with a tech team and external collaborations. Full transcript below: Max Peiro: My name is Max Peiro. I’m obviously not Chinese. I’m from Barcelona, but I’ve been living for 12 years in Shanghai. And I am the […]

Daxue Talks 26: Why does everyone talk about omnichannel experience in China?

omnichannel experience China

Max Peiro, Daxue Talks’ new guest talks with us about New retail in China in 2019 and how brands try to adjust their strategies to it. As the founder and CEO of Re-Hub, a retail innovation platform based in Shanghai, Peiro brought his expertise about Chinese retail and the need to develop an omnichannel experience […]

Podcast transcript #47: The ultimate guide for selling online in China

selling online in China

Find here the full China paradigm episode 47. Learn more about  Igor Temirov’s story selling online in China and find all the details and additional links below. Full transcript below: Matthieu David:  Hello everyone. I am Matthieu David, the founder of Daxue Consulting Group, a strategic market research company, and this China marketing podcast, China […]

Podcast transcript #46: How to develop effective CRM strategies in China

CRM strategies in China

Find here the full  China paradigm episode 46. Learn more about Enjoyce Zhu’s story in China and find all the details and additional links below. Full transcript below: MATTHIEU DAVID:  Hi everyone. I’m Matthieu David, the founder of Daxue Consulting, a market research company in China and its China marketing podcast, China Paradigm and today […]