The pandemic and new trends have revitalized the dormant South Korean snack industry
The Korean snack market has recently taken off. In 2021, the size of the market was an estimated 3.7 trillion won (2.8 billion USD), up 4.5% from the previous year and it is expected to grow annually by 4.28% until 2027 This can be explained by the increasing number of people who enjoy snacking at […]
The snacks market in China is becoming meatier, more convenient and healthier
Driven by both increase in spending power and willingness to consume, the scale of snacks market in China has continued to expand. According to Qianzhan, the Chinese snack market is expected to maintain a compound growth rate of over 6%, and was around 2.7 billion yuan in 2020, and by 2025 is expected to exceed […]
Meat snacks in China: Meat rose from 14% to 21% of country’s snack consumption in 2020 alone
According to a report from Pacific Securities, the share of meat snacks in the overall snack market in China increased from 13.5% to 21.5% in 2020, marking a huge jump 10% in 2017. The surge in meat snack consumption in China is partly attributable to a change in consumer eating habits during the COVID-19 pandemic. […]
How the Chinese brand “Three squirrels” uses Meng Culture to become No. 1
China went “nuts” again over the Chinese nut brand “Three Squirrels”. During the passing double 11 shopping festival (双十一) in China, a shopping festival launched by Alibaba as a Chinese version of Black Friday, Three Squirrels, again, achieved huge success: It only took them 9 minutes and 26 seconds to reach a GMV (gross merchandise […]