Podcast transcript #8: How can businesses keep up with the changing mobile market in China?
Find here the full transcript of China paradigm episode 8. Learn more about Thomas Meyer’s story in China and find all the details and additional links below. BECOME AN EXPERT OF CHINA’S MOBILE INDUSTRY BY LISTENING TO THIS PODCAST Matthieu: Hello, everyone, thanks for listening to China Paradigm, the China business podcast sponsored by Daxue […]
[Podcast] China Paradigm #31: How to build a team of intellectually curious translators in China
China Paradigm interviews Matt Conger, CEO of Cadence Translate, a company that serves both companies and linguists (which includes interpreters, transcriptionists and translators in China) by connecting competent and intellectually curious linguists to businesses. Cadence Translate fulfils over 1000 translation jobs a month globally and has 2,500 linguists at the company. The company prides itself […]
[Podcast] China Paradigm #30: How to make an event venue marketplace in China
In this episode of China Paradigm, Matthieu David interviews Julien Delerue, founder and CEO of 1000Meetings, an event venue marketplace in China, building a bridge between events and clients. We learn about the MICE industry in China (meetings, incentives, conferences and exhibitions), and how the company aggregates clients both on the demand and supply side. […]
Podcast transcript #2: How to reach 6 million USD sales without initial investment in the real estate industry in China
Find here the full transcript of China paradigm episode 2. Learn more about J.X Paulin’s story in China and find all the details and additional links below. BECOME AN EXPERT IN THE REAL ESTATE INDUSTRY IN CHINA BY LISTENING TO THIS PODCAST Matthieu David: Hi Everyone, I’m Matthieu David, and I’m running this China marketing […]
[Podcast] China Paradigm #29: How to apply design thinking to an APP in China
China Paradigm interviews Kevin Yu, CEO and founder of SideChef, a cooking app revolutionizing the way of cooking in China and the US. SideChef currently has around 15000 recipes available on its APP, but is also working on smart kitchens where you can buy groceries and turn on your oven without leaving the recipe page […]
[Podcast] China paradigm #28: Using thought leadership and social media to accelerate your business in China
China Paradigm interviews Ashley Galina Dudarenok, founder of Alarice and ChoZan, in this episode of China Paradigm, covering a wide range of topics like leadership and social media in China, important for entrepreneurs to understand not only for their business but for their own personal branding. Topics of this podcast include: How Ashley started her […]
[Podcast] China Paradigm #27: How to succeed in China’s tea market while starting from scratch
China Paradigm interviews Martin Papp, CEO and founder of PAPP’S TEA, a contemporary tea brand based in Beijing dedicated to be THE premium tea brand for healthy trendsetting lifestyles. With products ranging from loose leaf tea leaves and bags, to kombucha, Martin Papp has found that China was lacking a fun tea brand. Martin started […]
[Podcast] China Paradigm #26: How to master SEM and SEO in China
In this episode of China Paradigm, Matthieu David interviews Olivier Verot, founder of the Gentlemen Marketing Agency. Olivier teaches us about SEM and SEO in China, as well as explains the many digital tools that are available to use in China. The highlights of this episode include: Who needs SEO and who doesn’t? What the […]
[Podcast] China paradigm #25: How to connect an overseas store to 900 million Chinese consumers using mobile payment
In this episode of China Paradigm, Matthieu David-Experton interviews Annie Guo, CEO and founder of Silkpay, a company assisting European stores in setting up the infrastructure to accept mobile payments from WeChat pay and Alipay. In this episode we learn the following: The business model of Silkpay and the strategy behind it Why it is […]
[Podcast] China Paradigm #24: How brands can master Chinese social media, livestreaming, and KOL marketing
In this episode of China Paradigm, Matthieu David-Experton interviews Lauren Hallanan, VP of Livestreaming at The Meet Group, China Market Expert, Amazon Best Seller, and KOL in among a Chinese audience. Lauren consults with international brands about how to market in China with influencer marketing, a career pulling from her own expertise as a KOL […]
[Podcast] China paradigm #19: How to leverage KOLs in China
China paradigm interviews Elijah Whaley, Chief Sales and Marketing Officer of PARKLU, a platform that connects KOLs with brands within China’s marketing scene. This episode dives into how PARKLU became the largest KOL database in China, across 13 social media platforms. Elijah Whaley explains how PARKLU became the predominant influencer platform and how companies can […]
[Podcast] China paradigm #21: How to make profit in the fitness industry without establishing a gym
China Paradigm interviews Tom Xiong, founder of Move Shanghai. Move Shanghai is a platform that partners with gyms, fitness classes, and even luxury hotel swimming pools to bring the experience of fitness to Shanghai. In this podcast we learn about the business model and how Move Shanghai makes profit and collaborates with venues, why this […]