China Paradigm 119: Building a leading marketing automation software in WeChat’s ecosystem
Matthieu David interviews Kai Hong, Chairman and Partner at JINGdigital. Customer Relationship Management is part of the day-to-day life of any company that needs to understand its customers better and in turn offer better services or products. JINGdigital is using is a marketing automation software and has been successfully serving 100+ global Fortune 1000 companies […]
The era of WeChat mini-games has come: How to monetize and advertise on mini-games
Firstly introduced in 2017, Wechat Mini-games gradually conquered the heart of Chinese consumers. Wechat Mini-games are easy convenient and easy-to-play: there is no need to download them or install them. What is unique about mini-game players, is that compared to the general population of gamers, mini-game players are, on average, much older and include more […]
Who are Chinese netizens? Analysis on Internet Users in China
Currently China has 904 million Internet users, which is equal to 65% of the population. The unique thing about the usage of Internet in China is that 99.1% of total Chinese internet use is through mobile instead of laptop or desktop. Currently there are 897 million mobile users in China. Hence, the future growth of […]
How Xiaomi, “the Apple of China”, has grown into the world’s 4th largest smartphone brand in just 4 years
Xiaomi Inc. (小米) is a mobile internet company founded by Lei Jun and seven co-founders in 2010. In 2013, Xiaomi grew into China’s largest e-commerce company with its e-commerce platform Mi Market. By 2014, the company had grown into the world’s fourth-largest consumer electronics company. In the same year, the company expanded into several foreign Southeast […]
Daxue Talks transcript #87: What to consider when using LinkedIn ads
Find here Daxue Talks 87. Our guests Julien Sicard and Tamar Hela from LinkedIn Local Asia (Shanghai) share the intricacies of LinkedIn ads and marketing. There are many factors companies need to consider, such as the type of company, demographics, and language to target a specific audience. What are some things to avoid? Find out more from […]
Daxue Talks 87: Ads marketing on LinkedIn: Do’s and Don’ts
Ads marketing on LinkedIn Our guests Julien Sicard and Tamar Hela from LinkedIn Local Asia (Shanghai) share the intricacies of ads marketing on LinkedIn. There are many factors companies need to consider, such as the type of company, demographics, and language to target a specific audience. What are some things to avoid? Find out more […]
Daxue Talks transcript #86: What should you do to grow and establish connections on LinkedIn?
Establishing connections on Linkedin Find here Daxue Talks 86. What are some things you should know before becoming a thought leader on Linkedin? What is the key to establishing meaningful connections on Linkedin? Julien Sicard and Tamar Hela of Linkedin Asia share their expertise. Full transcript below: What are some hacks for cold messaging on […]
Daxue Talks 86: Expanding your network on LinkedIn the right way
LinkedIn network in China Our guests are co-presidents of LinkedIn Local Asia, Julien Sicard and Tamar Hela, and they run a 3000+ online LinkedIn community in Shanghai that is also present in more than 100 cities around the world. We ask them templates for ‘cold messaging’ with a 90% acceptance rate for expanding LinkIn network […]
Daxue Talks transcript #85: All about SEO strategies on LinkedIn
Find here Daxue Talks 85. In this China business vlog, we have asked Julien Sicard and Tamar Hela from LinkedIn Local Asia (Shanghai), experts in LinkedIn especially for China, about SEO strategies on LinkedIn. In the face of competitors, what can companies do on LinkedIn to increase exposure? Full transcript below: What can you share […]
Daxue Talks 85: Taking advantage of SEO on LinkedIn in China
In this China business vlog, we have asked Julien Sicard and Tamar Hela from LinkedIn Local Asia (Shanghai), experts in LinkedIn especially for China, how to optimize a LinkedIn profile through SEO. They tell us what companies can do to take an advantage of SEO on LinkedIn in China and increase exposure in the face […]
Daxue Talks transcript #84: Content marketing on LinkedIn
Content marketing on LinkedIn Find here Daxue Talks 84. Our guest Julien Sicard, who manages an online community of 3000+ LinkedIn members in Shanghai, shares his advice for companies managing content on LinkedIn and some powerful tools they can use to extend content reach on LinkedIn. In an era where netizens have limited attention spans, […]
Daxue Talks 84: The best way for companies to optimize the content on LinkedIn
Optimize the content on LinkedIn In an era where netizens have limited attention spans, how should companies leverage LinkedIn to demonstrate expertise? Our guest Julien Sicard, co-president of LinkedIn Local Asia (Shanghai) who manages an online community of 3000+ LinkedIn members in Shanghai, shares his advice for companies managing content on LinkedIn and some powerful […]