Apparel brand in China

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Dewu app: The anti-counterfeiting resale app where you can buy a Ferrari
04May

Dewu app: The anti-counterfeiting resale app where you can buy a Ferrari

What is the Dewu app? Dewu is an online second-hand shopping community launched by Shanghai Shizhuang Information Technology Co., Ltd. Based on the traditional e-commerce model, the Chinese e-commerce platform has services for authenticating and inspecting products to combat counterfeits. It also has strict authenticity-checking measures for product listings, trading mechanism and unified delivery. Dewu’s […]

How sports-brand Li-Ning took China’s fashion to the world stage by embracing Chinese culture & cotton
14Apr

How sports-brand Li-Ning took China’s fashion to the world stage by embracing Chinese culture & cotton

The Chinese sports apparel brand Li-Ning has even furthered its status as a national brand. After Nike, H&M and other foreign apparel companies announced their positions on Xinjiang cotton, Chinese consumers found that Li Ning’s products had been branded with the words “Xinjiang cotton is used in our products”. The discovery sent Li Ning’s share […]

ANTA’s evolution & revitalization: From near collapse to becoming a national brand with international assets
14Apr

ANTA’s evolution & revitalization: From near collapse to becoming a national brand with international assets

ANTA is often called the “Nike in China”, but the story of Anta is more than just that. It was founded in 1991 and listed in the HK stock exchange in 2007. But until around 2016, the revenue had grown stagnant, and like many Chinese brands at the time, the brand was burdened by the reputation of being […]

Behind the industry of counterfeit products in China and lawsuit success cases
31Mar

Behind the industry of counterfeit products in China and lawsuit success cases

Forgeries of luxury-brand products are more prevalent in China than in any other country in the world. When on the metro or walking down the street, it can seem as if nearly everyone is sporting a flashy brand name product. But much deadlier than casual counterfeits are the “real fakes”– counterfeit goods so similar to […]

The sports and fitness market in China: China’s fitness appetite is growing as fitness becomes the new lifestyle
03Feb

The sports and fitness market in China: China’s fitness appetite is growing as fitness becomes the new lifestyle

The sports and fitness market in China has seen exponential growth, from about 500 gyms in 2001 to approximately 49,860 fitness clubs by the end of 2019 in mainland China. According to a report released by the National Bureau of statistics, almost 400 million people have actively taken part in exercises regularly in 2019 signaling […]

The Chinese ski market: how China is going crazy for snow with the upcoming Winter Olympics
12Jan

The Chinese ski market: how China is going crazy for snow with the upcoming Winter Olympics

The Chinese ski market is currently small but getting ready to burst. Winter sports in general have quickly gained in popularity in China over the last two decades, and the proximity of the 2022 Chinese Winter Olympics is expected to push this trend even further. In 2002, China only had 130 ski resorts with 2 […]

Off-White in China: young American brand gaining fame among Chinese streetwear fans
11Jan

Off-White in China: young American brand gaining fame among Chinese streetwear fans

The history of Off-White: The streetwear brand from Chicago going global Off-White was founded by Virgil Abloh in the United States in 2012 and became a globally famous streetwear brand within a few years. Off-White in China has gained a lot of attention as streetwear is becoming more popular in the country. The brand entered […]

The Yoga market in China: Tier-1 cities host a yoga culture, bolstered by fitness digitalization
06Jan

The Yoga market in China: Tier-1 cities host a yoga culture, bolstered by fitness digitalization

The yoga market in China is riding the wave of the nation’s increasing health awareness. The annual revenue of the yoga market in China reached around 25.4 billion yuan in 2017 and was projected to reach 46.8 billion yuan in 2020. Sales of yoga-related products, such as yoga apparel, mats, and other equipment, as well as yoga […]

Supreme in China: behind the iconic streetwear brand and the battle with counterfeiters
23Dec

Supreme in China: behind the iconic streetwear brand and the battle with counterfeiters

Supreme is a brand from New York, USA founded in 1994. The founder, James Jebbia, drew inspiration from both skateboarding and hip-hop cultures during the time when skateboarding culture started flourishing. American skate culture and hip-hop culture are both inspirations of modern Chinese streetwear. Naturally, this has led to massive success for Supreme in China. […]

Streetwear in China: hip-hop influence and form of expression for the Chinese youth
02Dec

Streetwear in China: hip-hop influence and form of expression for the Chinese youth

Streetwear in China has colorfully and poetically blossomed among gen Z with the help of hip-hop culture, national pride and a need for individual expression. US skate culture plays an important role in this movement, making streetwear and skatewear more mainstream in China. Social media keeps Chinese youth in tune to emerging trends and cultures. […]

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