Apparel brand in China

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The Chinese ski market: how China is going crazy for snow with the upcoming Winter Olympics
12Jan

The Chinese ski market: how China is going crazy for snow with the upcoming Winter Olympics

The Chinese ski market is currently small but getting ready to burst. Winter sports in general have quickly gained in popularity in China over the last two decades, and the proximity of the 2022 Chinese Winter Olympics is expected to push this trend even further. In 2002, China only had 130 ski resorts with 2 […]

Off-White in China: young American brand gaining fame among Chinese streetwear fans
11Jan

Off-White in China: young American brand gaining fame among Chinese streetwear fans

The history of Off-White: The streetwear brand from Chicago going global Off-White was founded by Virgil Abloh in the United States in 2012 and became a globally famous streetwear brand within a few years. Off-White in China has gained a lot of attention as streetwear is becoming more popular in the country. The brand entered […]

The Yoga market in China: Tier-1 cities host a yoga culture, bolstered by fitness digitalization
06Jan

The Yoga market in China: Tier-1 cities host a yoga culture, bolstered by fitness digitalization

The yoga market in China is riding the wave of the nation’s increasing health awareness. The annual revenue of the yoga market in China reached around 25.4 billion yuan in 2017 and was projected to reach 46.8 billion yuan in 2020. Sales of yoga-related products, such as yoga apparel, mats, and other equipment, as well as yoga […]

Supreme in China: behind the iconic streetwear brand and the battle with counterfeiters
23Dec

Supreme in China: behind the iconic streetwear brand and the battle with counterfeiters

Supreme is a brand from New York, USA founded in 1994. The founder, James Jebbia, drew inspiration from both skateboarding and hip-hop cultures during the time when skateboarding culture started flourishing. American skate culture and hip-hop culture are both inspirations of modern Chinese streetwear. Naturally, this has led to massive success for Supreme in China. […]

Streetwear in China: hip-hop influence and form of expression for the Chinese youth
02Dec

Streetwear in China: hip-hop influence and form of expression for the Chinese youth

Streetwear in China has colorfully and poetically blossomed among gen Z with the help of hip-hop culture, national pride and a need for individual expression. US skate culture plays an important role in this movement, making streetwear and skatewear more mainstream in China. Social media keeps Chinese youth in tune to emerging trends and cultures. […]

Biem.L.Fdlkk: Behind the Chinese golf brand with the wackiest name ever
26Nov

Biem.L.Fdlkk: Behind the Chinese golf brand with the wackiest name ever

Those who have traveled China have one time or another passed the Biem.L.Fdlkk store at a train station or airport and pondered ‘what is up with this brand?’. Today, you have found the answer you’ve been looking for. Biem.L.Fdlkk is a Chinese golf apparel brand. The crazy English name is from the phonetic transliteration of […]

Official guide to brand storytelling in China
21Nov

Official guide to brand storytelling in China

Every brand has a story, and brands can narrate their story to engage with their audience. Through a narrative, an audience can become more sentimentally connected with a brand, which could in turn foster greater brand equity and loyalty. A strong brand storytelling in China goes beyond merely advertisement; brands that tell a story convey […]

DaxueTalks 91: Be a successful fashion brand in China: brand image, partners and the ROI
04Nov

DaxueTalks 91: Be a successful fashion brand in China: brand image, partners and the ROI

In this China business vlog, we interviewed Olivier Vérot from Gentleman Marketing Agency (GMA) to understand better the ROI of Chinese platforms and to discuss brand image and the key business partners for fashion brands in China. Jump to questions: 0:00 Introduction 0:34 Based on different platforms, what kind of ROIs are there for fashion […]

Daxue Talks 89: Online strategies for fashion brands in the Chinese market
04Nov

Daxue Talks 89: Online strategies for fashion brands in the Chinese market

In this episode, our guest Olivier Vérot from Gentleman Marketing Agency (GMA) talks about the online presence of fashion brands in the Chinese market. He explains the role of branded websites, describes the different SEO strategies, and shares information on how to open a Tmall store in China. Jump to questions: 0:00 Introduction 0:22 When […]

The athleisure market in China: Opportunities in an increasingly active country
08Oct

The athleisure market in China: Opportunities in an increasingly active country

Athleisure is a fusion of fashion and athletic apparel, fit for a wide variety of occasions, such as at work, school, socializing, and of course, a variety of workouts. Because athleisure often presents an active healthy lifestyle, it is considered to be the ‘new sexy’ for many Chinese. According to Statista, China’s sportswear market value […]

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Daxue Consulting is a China-based market research and strategy agency. Created on the campus of Beijing Daxue in 2009, Daxue Consulting has strong roots on Chinese market but also an international vision and team. Daxue Consulting now has offices in Beijing and Shanghai and its team is composed of local and overseas-educated Chinese and China-educated foreign project managers.





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The monthly report will allow you to keep track of the most important upcoming events about China around the world, as well as not to miss useful articles and reports. While the weekly newspaper will talk about the daily business cases of China, important local events and news.
Daxue Consulting is one of the most active sources of information on the Chinese market. Our newsletter delivers information on the Chinese market as well as the innovative data-collection methods. We also post daily on Western and Chinese social media up-to-date articles on various markets in China and we have been regularly quoted in many media such as The Financial Times, The Wall-Street Journal, South China Morning Post or China Daily. Our team leverages a multiple-methodology approach in order to provide the most tailored knowledge to our clients. We especially auction traditional methodologies as well as technology-driven tools.

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  • Daxue Consulting Beijing, Dongzhong Jie #40, Beijing, China 北京东城区东中街40号元嘉国际A座726室
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