China Paradigm 111: Using analytics to make data relevant in China
Data analytics in China Matthieu David interviews Carole Gabay, Analytics Manager & Market analytics consultant. Insightful market analysis is really important in order to accurately determine consumer behavior and make solid market strategies. Carole Gabay has been doing market analysis for 25 years and her skills in this field have been honed and perfected based […]
China Paradigm 110: How to score a 1.5 million RMB sales day through live-streaming twice
Live-streaming in China Matthieu David interviews Josh Gardner, CEO at Kung Fu Data. The e-commerce sector has never been more relevant and richer in China than the present and Kung Fu Data is a big reason why businesses succeed in this field. Gathering the right data combined with having the right business relationships and taking […]
China Paradigm 109: Building a SaaS in the Wechat, Weibo & Douyin ecosystems
Building a SaaS in China Matthieu David interviews Alex Duncan, Co-founder and Product Lead, and Alex Li, VP at KAWO Head of Brand and Agency Partnerships. If you are a big brand trying to establish yourself on the Chinese market you’re going to need a strong social media presence. Thus, we decided to arrange this […]
China Paradigm 108: Meet the founder of the fist internet cloud company in China
The fist internet cloud company in China Matthieu David interviews Steve Mushero, CTO of China MSP YunChang (the fist internet cloud company in China). The cloud internet service is fairly new to China and Steve Mushero’s company has been one of the pioneers on the Chinese market. In 2015 he managed to raise 9 million […]
China Paradigm 107: All you need to know about the spa business in China
Matthieu David interviews Johnny Chang Founder at Spa Solutions Training and Management Consultancy Ltd., Shanghai. How big is the spa industry in China and how much more of a quality service does it offer compared to the West? What training does Spa Solutions offer emerging spa businesses and in what way is the spa industry […]
China Paradigm transcript #97: Managing a supply chain in the Chinese food industry during the virus outbreak
Find here the China paradigm episode 97. Learn more about the Chinese food industry during the virus outbreak and listen to David Beutin’s, sales manager at Lactalis International experience in China’s dairy industry. Full transcript below: Hello everyone, this is China paradigm where we, Daxue consulting, interview season entrepreneurs in China. Matthieu David: Hello everyone I’m […]
China Paradigm transcript #96: The reality of brand building in China’s golf industry
Find here the China paradigm episode 96. In this interview, with Guillaume Sergent, founder and CEO at Ailion Golf, you will discover the paradox of China’s golf industry and what it takes to develop a French golf brand in China. Full transcript below: Hello everyone. This is China Paradigm, where we, Daxue Consulting interview season […]
China Paradigm transcript #95: How one company leverages delays of Chinese outbound travel to Europe
Chinese outbound travel to Europe Find here the China paradigm episode 95. In this interview, Sophie Sun, Founder and CEO at TravelRight tells how her company targets Chinese outbound travel to Europe and delayed flights of Chinese passengers with a unique business model. Full transcript below: Hello everyone. This is China Paradigm, where we, Daxue […]
China paradigm transcript #94: Connecting Europe and Chinese leaders in 2020
Find here the China paradigm episode 94. In this interview, Yingzi Yuan, Executive Director at Europe China Foundation, discusses Europe-China business relationships and how her foundation is connecting Europe and Chinese leaders. Full transcript below: Hello everyone, this is China Paradigm, where we, Daxue Consulting, interview seasoned entrepreneurs in China. Matthieu David: Hello everyone, I’m […]
China Paradigm 106: The design agency behind the rebranding of iconic Chinese cosmetic brands
Rebranding of iconic Chinese cosmetic brands Matthieu David interviews Matthieu Rochette-Schneider, Greater China General Manager at centdegrés. Building a brand in China might look like a very different process than the way brands are built in the West. But there are many businesses in China that were very fortunate to have the veteran brand builders […]
China Paradigm 105: Teaching Royal etiquette to affluent Chinese
Teaching Royal etiquette to affluent Chinese: business etiquette, table manners, social manners, accessory etiquette, refined makeup, and much more. Matthieu David interviews Guillaume Rué de Bernadac, Founder & CEO at Académie de Bernadac. Etiquette is a tool that any person should possess whether they use it in professional interactions or social ones. In China, royal […]
China Paradigm 104: Running an oral care business in China after selling a 400-person food delivery company
Oral care business in China Matthieu David interviews Lucas Englehardt, founder & CEO at xixilab. Hard work pays off. At least this was the case for Lucas’s first business which was food delivery. Using flyer marketing he’s managed to grow it into a sizable business and then eventually sell it to a German company for […]