Californian Wines in China
Before the year 1976, the world was only wandering around French wines, which were, at that time, the symbol of quality and elegance. But in a wine tasting in Paris held by an English merchant Steven Spurrier in 1976, French wines’ domination was challenged. This tasting shocked France, and also shocked the world. California State […]
Mkt Research on Burberry in China
Burberry Wants to Expand to 100 Stores in China Burberry is a British luxury fashion house, distributing clothing and fashion accessories and licensing fragrances. Its distinctive tartan pattern has become one of its most widely copied trademarks. After the Lehman crisis, the world luxury brands all shifted their sales center to China, hoping this growing […]
Market research: Louis Vuitton in China
Louis Vuitton Malletier, commonly referred to as Louis Vuitton or LV, is a French fashion company founded in 1854 by Louis Vuitton. And LVMH Moët Hennessy • Louis Vuitton S.A., better known as LVMH, is a French multinational apparels and accessories company headquartered in Paris, France. The label is well known for its LV monogram, […]
Consulting in China: Printers market
Statistical data from China Printing Machinery’s network of experts and Printing Equipment Industries Association of Machinery Branch show that in the first half, the printing machinery industry realized an industrial output value of 2.49 billion yuan, down 26.4% ; achieved sales revenue of 2.61 billion yuan, down 18.4%, total profit of 125.42 million yuan, down […]
Market research: Headphones in China
With a continually growing product output, the Chinese earphone & headphone industry has enjoyed rapid development since 2008. The national industrial policy encourages the earphone & headphone industry as the country hopes to increase the usage of hi-tech products. At the same time, domestic investment in the industry has gradually increased. As investors pay more […]
Market analysis: Coach in China
Coach, Inc. is a luxury American leather goods company that got its start manufacturing small leather goods. Nowadays, Coach is best known for its handbags as well as items such as luggage bags, briefcases, wallets and other novelty accessories. In recent endeavors, Coach has been teaming up with famous artists to create limited edition collections. […]
Market Study: Hermes in China
Hermès International S.A. is a French high fashion house established in 1837. Today, it specializes in leather, lifestyle accessories, perfumery, luxury goods, and ready-to-wear. Its logo, since the 1950s, is a Duc carriage with horse. In 2000, Hermes moved its clothing segment to China, managed by family member Claude Brouet. After 28 years at the […]
Market research: Clothes for children in China
According to Frost & Sullivan, a US-based market consultancy, annual spending per household on children’s products in urban China increased from $288 in 2005 to $663 in 2009 and is expected to reach $1,256 by the end of next year. Data from the consultancy Euromonitor shows the market value of children’s clothes in China reached 84.6 […]
China market research: Diapers in China
A decade ago, China’s market for disposable diapers was nearly nonexistent. Families used a combination of cloth diapers and “split pants,” baby pants with a large slit in the back that support the traditional method of potty training. Today, the Chinese diaper market is exploding and major diaper brands expect it to continue to grow. […]
Distribution: Ice cream in China
Competition in China’s ice cream sector is turning red hot as market players are unveiling their bold expansion plans. International and domestic brands are well-armed with various production, marketing and distribution tactics for the looming war that will determine the nation’s ice cream king. The odds-on favourites to scope up the title as top ice […]
Market research: Skin care in China
Aggressive new product launches along with increasing awareness about professional skin care products will enable the cosmetics market in China to grow significantly in the next two years. Currently, China provides one of the fastest growing and still untapped cosmetics markets in the world. The skin care segment in particular, has been a key growth […]
Sports shoes market in China
When it comes to sports shoes, one must segment the market: Athletic Footwear (Aerobic, Baseball, Basketball, Cricket, Cross-Training, Soccer, Running, Tennis, Walking, Hiking, Hockey, Athleisure & others), Outdoor/Rugged, Casual, Dress/Formal and Footwear Accessories. China has become the world’s largest production base and exporter of shoes, thanks to the fast growing shoe industry. The Chinese shoe […]