How to approach Perfume market in China
How to approach Perfume market in China To understand the current perfume market in China, one must first understand China’s history. Perfume was very present in China’s culture during its imperial years, all the way up to the 1920s and 30s. It was associated with royalty and wealth, and many perfumes were produced locally, especially […]
French start-ups in China
China, with a population of more than 1.4 billion people and an economy with a staggering growth rate has emerged as one of the most financially viable business hot beds for many European brands. This is the outcome of the increasing purchasing power of the Chinese middle income group. Consumers are now in a position […]
Bestseller in China
Overview of Bestseller in China Bestseller Fashion Group (Tianjin) Co Ltd, is a family-owned company established in Denmark in 1975. Up to 2011, Bestseller has enlarged its sales network to cover more than 300 cities in China. The company is engaged in the design and sale of both men’s and women’s clothing in China, under four mega […]
Nail polish market in China
Market Analysis for the New Products of Essie in China The well-known nail polish brand Essie recently released its 3 new series of nail colors: the Navigator Her series aims to target “beautiful and ambitious ladies“; the Resort series seeks to be a “miniature of the amazingly attractive world” and the Wedding series are for […]
Market of Childrenswear in China
Current Underdeveloped Chinese Childrenswear Market According to statistics, China has a vast number of childrens under 14 of age, which is about 216 million up to data from 2011, because of the sheer size of the country. This increase means a large potential market of children’s products, including childrenswear. However, results of China’s childrenswear market […]
JanSport in China, a Market Analysis on Outdoor Gear
JanSport is the Original Outdoor Gear Brand that embodies a culture of fun and discovery. It equips people globally with quality, enduring and reliable products that enable the freedom to experience life’s adventures. JanSport’s success extends around the globe and into walks of life that are as varied as its product offering. Providing world-class products […]
Market analysis: Tools used by luxury brands
Three tools used by luxury brands for consumers to find information – Their own website – Their own pages on social networks – Answering questions online Luxury brands are using the internet less as a tool to advertise (few luxury brand pays Google ads), but rather to answer consumers’ questions accurately and to correct wrong […]
China Market Report for Ágatha Ruiz de la Prada
Ágatha Ruíz de la Prada, was born 22 July 1960, she is a Spanish fashion designer who is one of her country’s best-known personalities in the clothing industry. Ágatha Ruiz de la Prada stepped into the fashion world in 1981 with her first women’s collection inMadrid. After a total success, she opened her first studio […]
Market study: Glamour-Sales in China
Glamour-Sales is a young yet ambitious shopping community website that markets high-end European fashion brands and unique lifestyle products and services. Glamour Sales already runs two websites of authorized flash sales with 800 brands: www.glamour-sales.com.cn in China and www.glamour-sales.com in Japan. During flash sales, online members/buyers take advantage of limited-time discounts on exclusive products. Glamour […]
Swimming equipments market in China
In the summer, especially in this Olympic year, the pool can go one of a couple ways: a great spot to relax and cool down or the perfect place to get your sweat on and kick up (no pun intended) your fitness goals. That equipment you see Olympians like Natalie Coughlin warming up with or […]
China Market Report on Harry Winston, Luxury in China
Harry Winston, as one of the world’s most famous jewelry manufacturers in the jewelry industry, created significant world record and glorious history. As “The King of Diamonds”, Harry Winston in the world’s taken the leading position of top jewelry industry for more than a century, received vigorously sought by celebrity stars, and even with the […]
China market research: Asprey, British Royal Warrant of Luxury
Asprey, a distinguished brand from London, is still the most prestigious British luxury brand after over 200 years since its inception in 1781. Asprey is a symbol of exquisite fashion taste, superb craftsmanship and excellent quality, exhibiting a modern elegant British style. Asprey is known throughout the world for its precious jewelry, watches, leather bags, […]