Fashion in China

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Market analysis: Tools used by luxury brands
24Oct

Market analysis: Tools used by luxury brands

Three tools used by luxury brands for consumers to find information – Their own website – Their own pages on social networks – Answering questions online Luxury brands are using the internet less as a tool to advertise (few luxury brand pays Google ads), but rather to answer consumers’ questions accurately and to correct wrong […]

22Sep

China Market Report for Ágatha Ruiz de la Prada

Ágatha Ruíz de la Prada, was born 22 July 1960, she is a Spanish fashion designer who is one of her country’s best-known personalities in the clothing industry. Ágatha Ruiz de la Prada stepped into the fashion world in 1981 with her first women’s collection inMadrid. After a total success, she opened her first studio […]

Market study: Glamour-Sales in China
19Jul

Market study: Glamour-Sales in China

Glamour-Sales is a young yet ambitious shopping community website that markets high-end European fashion brands and unique lifestyle products and services. Glamour Sales already runs two websites of authorized flash sales with 800 brands: www.glamour-sales.com.cn in China and www.glamour-sales.com in Japan. During flash sales, online members/buyers take advantage of limited-time discounts on exclusive products. Glamour […]

18Jun

Swimming equipments market in China

In the summer, especially in this Olympic year, the pool can go one of a couple ways: a great spot to relax and cool down or the perfect place to get your sweat on and kick up (no pun intended) your fitness goals. That equipment you see Olympians like Natalie Coughlin warming up with or […]

02Mar

China Market Report on Harry Winston, Luxury in China

Harry Winston, as one of the world’s most famous jewelry manufacturers in the jewelry industry, created significant world record and glorious history. As “The King of Diamonds”, Harry Winston in the world’s taken the leading position of top jewelry industry for more than a century, received vigorously sought by celebrity stars, and even with the […]

China market research: Asprey, British Royal Warrant of Luxury
18Feb

China market research: Asprey, British Royal Warrant of Luxury

Asprey, a distinguished brand from London, is still the most prestigious British luxury brand after over 200 years since its inception in 1781. Asprey is a symbol of exquisite fashion taste, superb craftsmanship and excellent quality, exhibiting a modern elegant British style. Asprey is known throughout the world for its precious jewelry, watches, leather bags, […]

Market report: Acqua di Parma in China
17Feb

Market report: Acqua di Parma in China

In 1916, master perfumers created a new fragrance, named as Acqua di Parma, in a small perfumer’s laboratory in the old town centre of Parma. It was unusually fresh and modern for its time compared to popular German perfumes that were stronger and more intense. This was the first real Italian eau de cologne, and […]

16Feb

China Focus on BVLGARI, Jewelry from France

BVLGARI, the world’s top jewelry brand from Italy, reflects strong classical style of Greece and Italy, with particular emphasis on the importance of colored gemstones in jewelry. BLVGARI considers that “color” is the essence of its design, which is an idea that can be traced back to the literary renaissance, when the jewelry stresses “free […]

China Focus on Adolfo Domínguez from Spain
15Feb

China Focus on Adolfo Domínguez from Spain

Adolfo Domínguez is a company with a great tradition. The company’s beginnings date back to 1973. Everything started in a small tailoring workshop where gradually the brand started building its image and reputation. Then in the 1980s the slogan “Wrinkles are Beautiful,” the firm’s mark of identity and one of the most famous sayings to […]

Market research: Diamanta in China
06Feb

Market research: Diamanta in China

Diamanta is a brand from Paris that sells luxury products including rings, pendants, earrings, bracelets and diamands. Its products cover a wide range of consumer needs, with prices from hundreds of euros to thousands of euros. It is still in its developing period, but it is still working to become an established name in the […]

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