From leaves to lifestyles: How are young consumers influencing the tea market in China
China hailed as the birthplace of tea with a rich history spanning over 4,000 years, stands as the epicenter of the world’s largest tea market. There are 7 types of tea in China: green tea, yellow tea, white tea, oolong tea, black tea, dark tea, and floral tea. In 2022, the production in the tea […]
Guochao 3.0: Chinese cultural Renaissance in consumer trend
In the last 8 years, national confidence has exerted a significant influence on consumption trends in China. Within this changing landscape, Guochao (国潮 – lit. National Tide) has emerged. This trend is a reflection of the younger generation’s profound interest in China’s culture, traditions, and domestic brands, reflecting a cultural shift towards domestic products and […]
PayPal in China: Aiming for a slice of the cross-border transactions market
Born in California in 1998 under the name of “Confinity”, PayPal is an online payment system which allows users to send and receive money around the world after associating a credit card or bank account. The platform has the record for the world’s first digital payment platform, and the it’s the oldest which is still […]
Dating apps in China: Meet the platforms bringing China’s singles together
Balancing work, personal development, social and romantic life is becoming increasingly challenging for Chinese people due to the fast pace of the modern environment. This leaves a lot of singles without life partners, especially in big cities. Recent data released by China’s Ministry of Civil Affairs reveals that the rate drastically decreased from approximately 13.5 […]
Streetwear in China: how hip-hop and cultural fusion rule the fashion scene
The fashion industry has seen a significant shift in recent years, with China emerging as a dominant player. In 2022, China became the second largest apparel market, generating a remarkable revenue of USD 286.51 billion, representing almost 30% of the global market share. This shift has been highlighted by Fashion IP’s 2022 global ranking. has […]
China’s formal menswear market thrives through digital transformation and strategic expansion
With the increasing purchasing power of Chinese consumers, Chinese men are willing to spend more on clothes. Revenue in the men’s clothing segment reached RMB 754.4 billion in 2023, and the market is expected to have an annual growth of 4.44% (CAGR 2023-2027). In particular, China’s formal menswear market has grown quickly. The demand for […]
The snack market in China is increasingly focused on sugar-free, low-fat, and low-calorie options
Despite the perception that the COVID-19 outbreak is a distant memory, it continues to significantly impact the daily habits and preferences of individuals even today. According to the Online leisure in 2022 report, which focuses on snacking trends in the post-pandemic era, there has been a consistent and substantial rise in online snack sales in […]
[Webinar] A brand’s guide to Chinese gifting habits
Gifting in China goes beyond products and special occasions; it plays a role in fostering relationships from intimate to professional. The range of products being chosen as gifts grows every year, but how one selects gifts for another person is very different from how they shop for themselves. We recently shared a webinar where we […]
Lead generation in China: Strategies tailored to cultural nuances and digital landscape
China, a global economic powerhouse, presents immense opportunities for businesses looking to expand their reach and tap into its vast consumer market. Mastering lead generation strategies tailored to the Chinese landscape is crucial for success. The unique characteristics and challenges of the Chinese market With a population of over 1.4 billion people, China offers an […]
China’s eyewear market soars post-pandemic
Over the years, the eyewear market in China has witnessed remarkable growth and this trend is set to continue post-pandemic, fueled by factors such as increasing disposable income, changing fashion trends, and rising awareness about eye health. Chinese consumers have developed a strong appreciation for both style and functionality when it comes to eyewear, creating […]
A brand’s guide to Chinese gifting habits
Gifting in China goes beyond just products and special occasions. It includes everyday life and meaningful experiences that can strengthen harmonious relationships. To uncover how gifting habits are being shaped, we conducted in-depth desk research and social listening on major gifting platforms including Taobao (淘宝) and Liwushuo (礼物说) and social media platforms such as Xiaohongshu […]
The seafood market in China amid Japan’s import ban and Fukushima water release
China is the world’s first consumer of fish and seafood. In 2023, its revenue is valued to be around USD 88 billion, and it is expected to grow at a CAGR of 8% between 2023 and 2028. However, on August 24, Japan discharged potentially radioactive water in the Pacific Ocean and consequently the Chinese government […]