Brewing a remarkable resurgence: Luckin Coffee’s tale of innovation and redemption
In the hyper-competitive Chinese coffee market, few stories are as gripping as that of Luckin Coffee (瑞幸咖啡). Once embroiled in a scandal that led to its expulsion from Wall Street in 2020, Luckin Coffee has not just clawed back to its former glory but has also eclipsed some of the industry giants. As of early […]
Yum China’s weaving success through digitalization, localization, and CSR
Yum China holds a pivotal position in China’s F&B industry, being a key player with a diverse portfolio of well-established brands. The company, formerly known as Yum! Brands China Division, became independently listed on the New York Stock Exchange in 2016, under the ticker symbol YUMC, with its headquarters in Shanghai. As of February 8, […]
[Webinar] South Korea’s MZ Generation
The MZ Generation (MZ세대), encompassing both Millennials and Gen Z, has emerged as a crucial consumer demographic drawing widespread attention. As popular as the term is, it is often misused and overly generalized, not just by individuals but also by the media. To shed light on the accurate characterization of this consumer group, Daxue Consulting […]
HEYTEA’s path to buzz in China and beyond through digital marketing and co-branding
Established in Guangdong in 2012, HEYTEA (喜茶) is a new-style tea drink brand that blends traditional Chinese tea culture with modern aesthetics, acclaimed for inventive teas and chic outlets. As of May 2023, it boasts 241 stores across China, concentrating on first and second-tier cities in the East and South. Moreover, the brand’s international growth is noteworthy, […]
China’s bakery industry amid health-conscious trends and digital delights
The baked goods market in China gained momentum in 1980 and experienced significant growth between 2000 and 2010. During this period, numerous foreign brands entered the Chinese market, establishing baked goods as a popular breakfast choice for many Chinese people. In 2022, China’s baking industry surged to RMB 285.3 billion, continuing its post-pandemic recovery and […]
Bubbles, AI, and health-awareness: driving forces in the soft drinks industry in China
The soft drinks industry in China is extremely popular. As of August 2023, it generated a revenue of more than USD 37.2 billion (RMB 266.8 billion) and it’s projected to reach more than USD 41 billion (RMB 294.1 billion) at the end of the year. The market is also characterized by a very high production […]
Xiaohongshu’s Foodie Marathon boosts Shanghai’s culinary scene
On the 17th of July 2023, the Chinese social media platform Xiaohongshu launched the “100 Stores Exploration Plan” (100家探店计划), which will end on the 31st of December, 2023. This event was launched in several big cities like Guangzhou, Shenzhen, Shanghai, and Beijing. The event involves visiting 100 stores and sharing relevant posts on the platform. […]
From Genki Forest to Chi Forest: a Chinese soda brand planning to become the “Coca-Cola” of China
Founded in 2016, Chi Forest (previously known as Genki Forest) is a Chinese soft drink brand that specializes in sparkling water and instant tea. It is also renowned for its low-calorie, low-sugar products, catering to the Chinese Generation Z and Millennials, who seek healthier consumer options. Being only 7-year-old Chi Forest became the fastest-growing beverage brand in […]
Convenience stores in South Korea: transcending the mere label of convenience
Convenience stores in South Korea are continuing to grow, surpassing 50,000 stores in 2022. CU, GS25, and 7-Eleven are three of the biggest convenience store chains in the country. With these three leaders, the market size for convenience stores in South Korea is expected to be USD 25.08 billion in 2023, marking an estimated growth […]
Could frequent shopping events like Crazy Thursday replace Chinese shopping festivals?
Crazy Thursday, or “疯狂星期四” in Chinese, is a promotional event hosted by the popular fast-food chain KFC. This event takes place every Thursday, during which KFC offers substantial discounts on various items from its menu. These discounts can often be quite significant, reducing the prices of KFC meals to a fraction of their original cost. […]
Caffeine across the border: the global expansion of Chinese coffee brands
Chinese coffee brands like Luckin Coffee, Manner Coffee, and Cotti Coffee are expanding their footprint in overseas markets, showcasing Chinese brand essence globally from multiple dimensions. The increasing global presence of Chinese businesses seeking growth opportunities highlights the crucial role of overseas advertising for Chinese brands. In 2022, China ranked second in worldwide advertising spending, […]
The snack market in China is increasingly focused on sugar-free, low-fat, and low-calorie options
Despite the perception that the COVID-19 outbreak is a distant memory, it continues to significantly impact the daily habits and preferences of individuals even today. According to the Online leisure in 2022 report, which focuses on snacking trends in the post-pandemic era, there has been a consistent and substantial rise in online snack sales in […]