From leaves to lifestyles: How are young consumers influencing the tea market in China
China hailed as the birthplace of tea with a rich history spanning over 4,000 years, stands as the epicenter of the world’s largest tea market. There are 7 types of tea in China: green tea, yellow tea, white tea, oolong tea, black tea, dark tea, and floral tea. In 2022, the production in the tea […]
Could frequent shopping events like Crazy Thursday replace Chinese shopping festivals?
Crazy Thursday, or “疯狂星期四” in Chinese, is a promotional event hosted by the popular fast-food chain KFC. This event takes place every Thursday, during which KFC offers substantial discounts on various items from its menu. These discounts can often be quite significant, reducing the prices of KFC meals to a fraction of their original cost. […]
Navigating China’s food delivery: A soon-to-be half-trillion dollar billion industry
The online food delivery market in China is thriving, with numerous platforms providing a variety of culinary choices to meet the needs of the country’s extensive and diverse population. The market is predicted to reach a revenue of USD 395.9 billion in 2023, making China the world’s largest food delivery market. The market is also […]
China’s spirits market: baijiu reigns despite growing demand of foreign spirits
Throughout the country’s history, alcohol has been part of the Chinese culture, life, art, and philosophy. The spirits market in China is the leading sector in the beverage industry, boasting approximately RMB 1.1 trillion worth of revenue as of July 2023. Being such a huge part of the Chinese economy, the spirits market also represents […]
Caffeine across the border: the global expansion of Chinese coffee brands
Chinese coffee brands like Luckin Coffee, Manner Coffee, and Cotti Coffee are expanding their footprint in overseas markets, showcasing Chinese brand essence globally from multiple dimensions. The increasing global presence of Chinese businesses seeking growth opportunities highlights the crucial role of overseas advertising for Chinese brands. In 2022, China ranked second in worldwide advertising spending, […]
The snack market in China is increasingly focused on sugar-free, low-fat, and low-calorie options
Despite the perception that the COVID-19 outbreak is a distant memory, it continues to significantly impact the daily habits and preferences of individuals even today. According to the Online leisure in 2022 report, which focuses on snacking trends in the post-pandemic era, there has been a consistent and substantial rise in online snack sales in […]
China’s yogurt market: a billion-dollar opportunity for brands
Despite most Chinese people’s lactose intolerance, consumption of yogurt in China is set to increase in the next years. As the demand for healthier choices continues to rise, the yogurt industry is undergoing significant innovation and transformation, presenting ample opportunities for brands to find themselves a spot in this expanding market segment. Download the full […]
“What are the possible drawbacks of pre-prepared meals?”: Trending hashtag on Chinese social media
In the past few years, many regions in China have adopted centralized kitchens for school meals. Catering companies are tasked to distribute meals to local schools. Concerns have arisen about the health implications of such pre-prepared meal, as parents are worried this could potentially be detrimental to students’ health in the long run. There has […]
[Webinar] A brand’s guide to Chinese gifting habits
Gifting in China goes beyond products and special occasions; it plays a role in fostering relationships from intimate to professional. The range of products being chosen as gifts grows every year, but how one selects gifts for another person is very different from how they shop for themselves. We recently shared a webinar where we […]
Exploring alternatives: Moon Festival gifts beyond mooncakes
The Moon Festival, also known as the Mid-Autumn Festival, is one of China’s most cherished traditions. Celebrated on the 15th day of the eighth month in the lunar calendar, it revolves around the legend of Chang’e, the Moon Goddess, and her companion, the Jade Rabbit. Families reunite to admire the full moon, exchange gifts, and […]
“China has banned imports of Japanese aquatic products”: Trending hashtag on Chinese social media
Japan began to release treated radioactive wastewater from the Fukushima nuclear plant into the Pacific Ocean on August 24th. Although IAEA’s report indicates that it complies with international safety standards and executives of the Tokyo Electric Power Company claimed the release would be suspended if there were any issues detected. This controversial act has received strong rebukes from neighboring countries and […]
“The rejuvenation of baijiu should not stop at publicity stunts”: Trending hashtag on Chinese social media
As anyone on Chinese social media has already seen from the explosive collaboration, in the 1st week of September, domestic coffee chain Luckin Coffee launched a new product “sauce-flavored latte (酱香拿铁),” in collaboration with Kweichow Moutai (贵州茅台), the producer of China’s “National Liquor”, baijiu. This new drink, containing no more than 0.5% alcohol by volume, quickly became a […]