Market study: Fashion favored by first ladies

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The affinity between celebrity & fashion

Since Dior was established in the 1960s, countless pieces of charming and stunning design amazed several generations. Among those classic designs, Lady Dior is one of the legends and tells an unforgettable story about Princess Diana. In 1995, Mrs. Chirac offered Diana a small Dior black bag during the Cezanne exhibition opening ceremony in Paris. At that time, this particular bag was not given a specific name. After this great event, Dior immediately named this bag “Lady Dior” which has become the main force of sales for Dior’s basic bags. Because consumers associate this bag with Princess Diana, Lady Dior has swept the world.

Michelle Obama stuns in Jason Wu design

On the night of President Barack Obama’s first inauguration ceremony, Michelle Obama wore a tailored-made one-shoulder and floor-length white chiffon gown design by Jason Wu to attend that grand and historic event. In the years since, she has continued to select Jason Wu as the designer for many other international and domestic occasions. At that time, Michelle chose a magenta silk dress from Wu. In 2009, during the couple’s first official European trip, the first lady wore another coat from Wu to visit ]Queen Elizabeth II. When Barack Obama won the second term of president in 2013, she once again chose a Jason Wu dress made of ruby red velvet with a chiffon design and wore a Forevermark diamond bracelet at the 2013 Presidential Inaugural Balls.
In addition to Jason Wu, Michelle Obama also wears outfits made by designers Reed Krakoff and Tracy Reese.

Exception Refined Peng Liyuan & Made-in-China

Peng Liyuan, wife of the new Chinese president Xi Jinping, has become a fashion icon and idol because of her elegant attire during her first official visit to Russia. When the president and Peng disembarked from their private plane in Moscow, Peng wore a black double-breasted belted coat and carried an elegant hand bag which ended up being searched more than 8 million times online the day after news of her visit was released. The deep blue coat and black hand bag were custom-made exclusively for Peng by a Chinese fashion brand called Exception. This brand was founded in 1996 and aims to invoke originality and a contemporary style into their clothing. Today, Exception has already spread to 41 cities in China.

Consumers often associate products that are made in china with low price, low quality, and a lack of originality. However, Exception’s bag worn by the first lady during her first official visit increased the confidence and pride of Chinese clothing brands. According to the report from Renmin Daily, president Xi wore the clothes manufactured by another domestic brand called Trands which gave a sparkling and dazzling performance on the A-shares stock market. Furthermore, this prospering momentum also influenced other clothing manufacturers’ performances in the market.

Daxue China Consultants

Sources:

Picture source: Google Image & Sina Female

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