Comparison of market research in China vs the West: what you may not know about market research in China | daxue consulting

market research comparison china

The common Framework of Market research Market research is important in helping organizations to make informed business decision by collecting insights and using data. Through market research, a company could identify the potential growth possibilities and risk factors by learning about the consumer market, the local cultural and the unique challenges of the industry.  Market […]

Why We Changed Our Logo

Why we Change Our Logo     You may have noticed a change in our logo on our website and social media channels over the past day. Yes, we rolled out a new logo. We modified it for a few reasons. First, China is an ever-evolving market that constantly presents new opportunities and challenges, therefore […]

Market study: China has the most online shoppers in the Asia-Pacific

A recent market study showed that China now has the largest number of online shoppers in the Asia Pacific region. These figures were published by Mastercard in its 2012 study about consumers’ tendencies about online shopping. Mastercard created an index to measure the amount of online shoppers in each country, China got a score of 102, […]

Market Study: Hermes in China

hermes in China

Hermès International S.A. is a French high fashion house established in 1837. Today, it specializes in leather, lifestyle accessories, perfumery, luxury goods, and ready-to-wear. Its logo, since the 1950s, is a Duc carriage with horse. In 2000, Hermes moved its clothing segment to China, managed by family member Claude Brouet. After 28 years at the […]

Market study: Glamour-Sales in China

Glamour-Sales is a young yet ambitious shopping community website that markets high-end European fashion brands and unique lifestyle products and services. Glamour Sales already runs two websites of authorized flash sales with 800 brands: www.glamour-sales.com.cn in China and www.glamour-sales.com in Japan. During flash sales, online members/buyers take advantage of limited-time discounts on exclusive products. Glamour […]

Market study: Fashion favored by first ladies

The affinity between celebrity & fashion Since Dior was established in the 1960s, countless pieces of charming and stunning design amazed several generations. Among those classic designs, Lady Dior is one of the legends and tells an unforgettable story about Princess Diana. In 1995, Mrs. Chirac offered Diana a small Dior black bag during the Cezanne […]

Market study: B2C book purchasers in China

In 2010, the number of B2C book purchasers in China reached 22.06 million, accounting for 32.4% of total B2C purchasers. Books were one of the earliest goods sold online in China. In 2010, there was another sales boom in B2C book purchasing. Dangdang began its e-book market, and 360buy opened its book category. The competition between […]