[Podcast] China Paradigm 40: The future of Baidu, Google and other digital marketing insights in China
Cases that demonstrate what silent marketing is How to define an audience with precision SEO and SEM in China, are search engines dead? Why the total number of websites is declining in China, and what this means for marketers Secret predictions on Google’s future, and how it will manage competition with Amazon ACCESS THE TRANSCRIPT […]
[Podcast] China Paradigm 39: How to run a successful social commerce campaign in China
Adrien Fabry, serial entrepreneur and current general manager of Phoceis Agency in China, explain all the tips, tricks and insights of a social commerce campaign in China. In this episode of China Paradigms conducted by Matthieu David, we learn not only about different Chinese social media platforms but also practical advice on budgeting, chat boxes, […]
Chinese-Swedish entrepreneur in the market for fitness apps in China develops a unique product/service to target local’s paid fitness market: China Paradigm transcript #21 with Tom Xiong from Move Shanghai
This transcript is based on our interview with Tom Xiong, a serial entrepreneur and a key figure in the market for fitness apps in China. He is the founder of Move Shanghai. Move Shanghai is one of the most interesting players in the market for fitness apps in China (explore how and why China’s fitness industry is […]
[Podcast] China Paradigm 38: How to start a dream driven elderly care business in China
China paradigm is a China business podcast sponsored by Daxue Consulting where we interview successful entrepreneurs about their businesses in China. You can access all available episodes from the China paradigm Youtube page. ACCESS THE TRANSCRIPT OF THIS EPISODE WITH ALL THE DETAILS AND USEFUL LINKS Make the new economic China Paradigm positive leverage for […]
[Podcast] China Paradigm 36: How to run a headhunting company in China
Jenny Shi, founder of Uniway Consulting, a headhunting company in China helping businesses find the best candidates to fill their positions. In this episode of China Paradigm, Jenny explains how she grew her business, and what tactics and tools are used in the headhunting industry in China and around the world. Highlights of this episode […]
Podcast transcript #16: a Chinese training app to improve employee engagement
Find here the China paradigm episode 16. Learn more about Matthew Spriegel’s story in China and find all the details and additional links below. Full transcript below: Matthieu David: Hello, everyone. I am Matthew David, the founder of Daxue consulting and this China podcast, China Paradigm, and today I’m very happy to welcome on this […]
Podcast transcript #15: The challenging Chinese coffee industry
Find here the China paradigm episode 15. Learn more about Carol Liu’s story in China and find all the details and additional links below. Full transcript below: Matthieu David: Hello everyone and welcome in this new episode of China Paradigm, the China business podcast where we interview entrepreneurs in China. Today I am with Carol […]
Podcast transcript #14: how to develop agile branding strategies in China
Find here the full transcript of China paradigm episode 14. Learn more about Qin Guo’s story in China and find all the details and additional links below. BECOME AN EXPERT OF BRANDING IN CHINA BY LISTENING TO THIS PODCAST Matthieu David: Hello, everyone. Thanks for listening to this new episode of our China business podcast, […]
[Podcast] China Paradigm #33: How to run a health food business in China
China Paradigm interviews Benjamin Patin, co-founder of Wheat Co. and Sailang. In this interview we learn about both his businesses, one doing China imports and one is a healthy restaurant in Shanghai. Diving deep into the business model of his restaurant, as it includes many interesting elements like meal planning and nutrition advising, we learn […]
[Podcast] China Paradigm #32: How can foreign tech companies succeed in China
China Paradigm interviews Andrei Prokhorovich, the founder and General Director of Eurasia Development Ltd. Andrei shares his vision of opening China’s market to foreign high-tech companies, how they can succeed in China and his insight on what barriers foreign companies face when entering China. Highlights of this episode include: How he got involved in technology […]
[Podcast] China Paradigm #30: How to make an event venue marketplace in China
In this episode of China Paradigm, Matthieu David interviews Julien Delerue, founder and CEO of 1000Meetings, an event venue marketplace in China, building a bridge between events and clients. We learn about the MICE industry in China (meetings, incentives, conferences and exhibitions), and how the company aggregates clients both on the demand and supply side. […]
Podcast transcript #2: How to reach 6 million USD sales without initial investment in the real estate industry in China
Find here the full transcript of China paradigm episode 2. Learn more about J.X Paulin’s story in China and find all the details and additional links below. BECOME AN EXPERT IN THE REAL ESTATE INDUSTRY IN CHINA BY LISTENING TO THIS PODCAST Matthieu David: Hi Everyone, I’m Matthieu David, and I’m running this China marketing […]